/ E-Retailers

Petco names a new head of e-commerce

Petco Animal Supplies has named Elisabeth Charles, former top marketing executive with Victoria’s Secret Stores, as senior vice president and chief marketing officer. Her duties include leading Petco’s e-commerce initiatives.

Posted 03/02/2009Katie DeatschPost a comment

/ Technology

The Internet has been very good to Major League Baseball

MLB.com sold 19 million baseball tickets online through the end of March for the 2008 season, reaching the level two months ahead of last year’s mark. The web site also topped 1.7 million Opening Day video streams.

Posted 04/16/2008Bill BriggsPost a comment

/ Marketing

Petco is feelin’ the love from recent Valentine’s Day promotion

Pet products retailer Petco Animal Supplies Inc. says customer reviews technology it used during a recent Valentine’s Day campaign on Petco.com helped it achieve sweet results in more review content and higher conversion rates.

Posted 03/20/2008Paul DemeryPost a comment

/ E-Retailers

Major League Baseball uses the web for instant World Series gratification

Working with Amazon unit CreateSpace, Major League Baseball and A&E Home Video offer DVDs of World Series games between the Colorado Rockies and Boston Red Sox within hours of each game’s end. DVDs can be purchased for $14.95 on Amazon.com or MLB.com.

Posted 10/25/2007Don DavisPost a comment

/ Technology

With customer reviews, Petco shoppers read and buy

A new survey shows many consumers read online reviews and are influenced by them. Petco customers who navigate to pages with highly ranked products buy 50% more often and return products with extensive reviews less often.

Posted 10/05/2007Kurt PetersPost a comment

Consumers to go online to pick winning pet video in Petco Stars contest

Consumer-generated video is at the center of Petco’s Petco Stars contest. User-generated video and marketing also mix in new video review functionality at Petco.com.

Posted 07/17/2007Don DavisPost a comment

PETCO now selling on Shop.com

PETCO Animal Supplies Inc. is expanding its online sales channel by selling on e-marketplace Shop.com. PETCO will list about 8,200 products on Shop.com, including premium pet food, supplies, treats and toys.

Posted 08/30/2006Mark BrohanPost a comment