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1 - 10 of 13 Results

  • Eddie Bauer launches holiday season with Rockefeller Center promotion

    When the ice rink opens at New York’s Rockefeller Center later this month, rink sponsor Eddie Bauer will greet shoppers with a pop-up holiday store and a web kiosk that offers free-shipping from EddieBauer.com.

    Posted 10/06/2005Paul DemeryPost a comment

    When the ice rink opens at New York’s Rockefeller Center later this month, rink sponsor Eddie Bauer will greet shoppers with a pop-up holiday store and a web kiosk that offers free-shipping from EddieBauer.com.
  • Eddie Bauer becomes an independent brand again

    Eddie Bauer Inc., the 38th largest online retailer in the U.S., according to the Internet Retailer Top 400 Guide to Retail Web sites, has re-emerged as a private company following Spiegel Inc.’s Chapter 11 reorganization.

    Posted 06/22/2005Kurt PetersPost a comment

    Eddie Bauer Inc., the 38th largest online retailer in the U.S., according to the Internet Retailer Top 400 Guide to Retail Web sites, has re-emerged as a private company following Spiegel Inc.’s Chapter 11 reorganization.
  • / E-Retailers

    Golden Gate completes its deal to acquire Eddie Bauer

    A month after Eddie Bauer filed for bankruptcy, a court has approved a deal by Golden Gate Capital to acquire the retailer for $286 million in cash. It`s Golden Gate’s second major retail acquisition this summer.

    Posted 07/24/2009Don DavisPost a comment

    A month after Eddie Bauer filed for bankruptcy, a court has approved a deal by Golden Gate Capital to acquire the retailer for $286 million in cash. It`s Golden Gate’s second major retail acquisition this summer.

    Related Content:Eddie Bauer

  • / E-Retailers

    Eddie Bauer’s president resigns

    Richard T. Fersch, president and CEO of the Eddie Bauer division of the Spiegel Group, is retiring, effective today, the company announced.

    Posted 01/04/2002Kurt PetersPost a comment

    Richard T. Fersch, president and CEO of the Eddie Bauer division of the Spiegel Group, is retiring, effective today, the company announced.
  • The bottom line on Eddie Bauer

    URLs are becoming ubiquitous. They're on buses, billboards, even TV ads. So it's no surprise to see multi-channel retailers leverage marketing dollars by putting their Web addresses on shopping bags. After all, it's an expensive, but effective way to let the public know they exist in cyberspace as well as on Main Street. Starbucks, Barnes & Noble, Bloomingdale's and The Gap all sport Web addresses on the sides of their shopping bags. Curiously,...

    Posted 01/19/2001Don DavisPost a comment

    URLs are becoming ubiquitous. They're on buses, billboards, even TV ads. So it's no surprise to see multi-channel retailers leverage marketing dollars by putting their Web addresses on shopping bags. After all, it's an expensive, but effective way to let the public know they exist in cyberspace as…
  • / Marketing

    Localized e-mail promotion rewards Eddie Bauer’s Seattle-area customers

    An e-mail offers an invitation to meet Mt. Everest trekker Jim Whittaker – and 20% off at Eddie Bauer’s Seattle store -- as Bauer reprises its role as expedition outfitter.

    Posted 08/28/2003Mary WagnerPost a comment

    An e-mail offers an invitation to meet Mt. Everest trekker Jim Whittaker – and 20% off at Eddie Bauer’s Seattle store -- as Bauer reprises its role as expedition outfitter.
  • / E-Retailers

    Eddie Bauer gear camps in Target stores

    Target Stores today announced that beginning in February Target stores and Target.com, will begin selling Eddie Bauer's newest collection, Eddie Bauer Gear, a line of modern, high-quality camping equipment and accessories for family and recreational campers. The distribution relationship with Target is part of an arrangement Eddie Bauer has made through a new licensing agreement with American Recreation Products. ARP will design, market and...

    Posted 01/30/2001Don DavisPost a comment

    Target Stores today announced that beginning in February Target stores and Target.com, will begin selling Eddie Bauer's newest collection, Eddie Bauer Gear, a line of modern, high-quality camping equipment and accessories for family and recreational campers. The distribution relationship with…
  • / E-Retailers

    Once it hits a critical size, the web can impact the rest of the business

    The web has come of age as an integral part of a retail operation at some retailers, NRF attendees heard this week, and so management needs to pay more attention to everything the web does.

    Posted 01/17/2002Kurt PetersPost a comment

    The web has come of age as an integral part of a retail operation at some retailers, NRF attendees heard this week, and so management needs to pay more attention to everything the web does.
  • / E-Retailers

    Eddie Bauer hunts for a new permanent CEO

    On Friday, just one day after shareholders rejected a deal to sell the company, chairman and CEO Fabian Mansson announced his resignation. Eddie Bauer has appointed board member Howard Gross as interim CEO.

    Posted 02/12/2007Kurt PetersPost a comment

    On Friday, just one day after shareholders rejected a deal to sell the company, chairman and CEO Fabian Mansson announced his resignation. Eddie Bauer has appointed board member Howard Gross as interim CEO.
  • / E-Retailers

    Eddie Bauer chooses rich media for an ad campaign that returns to its roots

    Eddie Bauer’s online ads support a cross-channel effort to recapture the top spot in outdoor-inspired apparel. Rich-media ads for the new Seattle Suede line will appear at five major portals.

    Posted 09/03/2002Kurt PetersPost a comment

    Eddie Bauer’s online ads support a cross-channel effort to recapture the top spot in outdoor-inspired apparel. Rich-media ads for the new Seattle Suede line will appear at five major portals.

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