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Bazaarvoice, Last 2 Months

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  • Customer reviews pump up B2B online conversion rates for 3M

    / B2B

    Customer reviews pump up B2B online conversion rates for 3M

    Using ratings and reviews on its main dental products site helps 3M generate conversion rates five times bigger than product pages without customer comments, 3M marketing executive Keith Haig told attendees last week at IRCE 2014 in Chicago.

    Posted 06/17/2014Mark BrohanPost a comment

    Using ratings and reviews on its main dental products site helps 3M generate conversion rates five times bigger than product pages without customer comments, 3M marketing executive Keith Haig told attendees last week at IRCE 2014 in Chicago.

    Related Content:3m

  • Consumer reviews platform PowerReviews is back

    / Technology

    Consumer reviews platform PowerReviews is back

    Bazaarvoice Inc. acquired PowerReviews for $168.2 million in 2012 but lost a civil lawsuit that alleged the acquisition violated antitrust laws. Now another consumer reviews platform, Viewpoints LLC, is buying PowerReviews from Bazaarvoice at a steep discount—$30 million—and will rebrand as PowerReviews.

    Posted 06/05/2014Allison EnrightPost a comment

    Bazaarvoice Inc. acquired PowerReviews for $168.2 million in 2012 but lost a civil lawsuit that alleged the acquisition violated antitrust laws. Now another consumer reviews platform, Viewpoints LLC, is buying PowerReviews from Bazaarvoice at a steep discount—$30 million—and will rebrand as…

    Related Content:Powerreviews | Bazaarvoice

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