/ E-Retailers

Beauty Encounter sees the beauty in promoting a single e-retail brand

The online cosmetics brand has folded its Beautiful Perfumes site into BeautyEncounter.com and changed the name of Beautiful Perfumes’ Amazon storefront to Beauty Encounter.

Posted 08/17/2009Katie DeatschPost a comment

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/ E-Retailers

A new CEO streamlines Estee Lauder’s business units and reassigns top execs

Fabrizio Freda, the new CEO of The Estee Lauder Companies Inc., is wasting little time streamlining operations. Dennis McEniry, president of ELC Online, which incorporates Estee Lauder’s 10 e-commerce sites, is now a direct report to Freda.

Posted 05/04/2009Katie DeatschPost a comment

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/ Technology

Estee Lauder bids adieu to Gloss.com

After six years of operating Gloss.com as a stand-alone e-commerce site, Estee Lauder will close Gloss.com by June 30. The site was originally launched as a partnership between Estee Lauder and such consumer brand manufacturers as Chanel and Clarins.

Posted 06/27/2007Bill BriggsPost a comment

A double play as Global Sports takes over two cosmetics sites

E-commerce outsourcer Global Sports enters the beauty arena with deals to operate and host web sites and perform fulfillment and customer service for Gloss.com and ELC Online.

Posted 05/17/2002Kurt PetersPost a comment

/ Technology

Estee Lauder’s online strategy to please all of its stakeholders

Estee Lauder tries to meet the needs of product managers, customers and retail outlets with its web strategy.

Posted 08/02/2001Kurt PetersPost a comment

Related Searches:Estee Lauder Marketing Strategy | Estee Lauder

Estee Lauder will re-launch Gloss.com—with competing brands

The Estee Lauder Cos. will re-launch gloss.com, the fashion and makeup site, in September and will feature competing brands Chanel and Clarins, in addition to the Estee Lauder brands.

Posted 05/21/2001Kurt PetersPost a comment

/ Press Release

ASOS to Launch a European Fully Integrated Facebook Store

Usablenet Powers Full In-App Shopping and Sharing Experience.

Posted 01/25/2011

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