/ Marketing

Personalized ads might carry less power than previously thought, an M.I.T study says

Retargeting depends as much on timing as on promoting the right products, researchers say.

Posted 06/03/2011Thad RueterPost a comment

/ Technology

Federal lawmakers eye stronger online privacy protections

One bill before Congress focuses on online and mobile protections for minors.

Posted 05/09/2011Allison EnrightPost a comment

/ Technology

Another privacy bill is introduced in Congress

A day after a privacy bill arrives in the Senate, one arrives in the House.

Posted 04/14/2011Allison EnrightPost a comment

/ Technology

Study shows lagging compliance with an online ad privacy program

The study finds inconsistent compliance with the industry’s attempt at self-regulation.

Posted 04/04/2011Allison EnrightPost a comment

/ Marketing

Explaining how ad tracking works can help web shoppers accept it

Most online consumers don’t know behavioral data for targeted ads are anonymous.

Posted 03/01/2011Allison EnrightPost a comment

/ Marketing

Behave or else

Enforcement begins on behavioral ad industry self-regulation effort.

Posted 02/01/2011Allison EnrightPost a comment

Best targeting practices

Web retailers find ways to lure visitors, even first-timers, back for a second look.

Posted 05/01/2012Allison EnrightPost a comment

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