/ Marketing

A start-up`s new take on retargeting: focus on the top customers

Among the hottest topics in online display advertising is retargeting, the practice of showing consumers who have demonstrated interest in a particular product or brand relevant ads as they move around the web. A new marketing company called TellApart says it can improve retargeting results by identifying an online retailer's best customers, then investing heavily in targeting them with web display ads.

Posted 04/15/2010Don DavisPost a comment

Related Searches:Hayneedle

/ E-Retailers

Paid search, e-mail marketing help sales climb 36% at Footsmart.com

Benchmark Brands, which owns and operates Footsmart.com, stepped up 2007 web sales by 36% with targeted marketing and expanded payment options, says CEO Alan M. Beychok.

Posted 02/20/2008Bill BriggsPost a comment

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/ Press Release

FetchBack introduces Co-Branding Interface to Retargeting Platform

Agencies and Resellers now provide analytics and transparency to clients Phoenix (January 27, 2010) Today FetchBack announced the launch of a Co-Branded portal for its FIDO analytics platform. This innovation is the first of its kind for a retargeting provider, and was created in order to better support Agencies that offer FetchBack’s services to their clients. The result is a web-based, agency-branded portal that clients can log-in to at any...

Posted 01/27/2010

/ Press Release

FetchBack Launches Engagement Mapping for Retargeting

Allows Clients to Define Value of Retargeting Conversions Phoenix (October 15, 2009) Today FetchBack, The Retargeting Company, introduced Engagement Mapping for Retargeting. This allows Advertisers to review and determine the value Retargeting provides for each individual conversion. This is the first attribution management solution of its kind for Retargeting. To date, Advertisers that have utilized Retargeting have had to determine the impact...

Posted 10/15/2009

/ Press Release

Didit to announce “Blizzard” real-time retargeting platform at Internet Retailer 2009

NEW YORK, NY, June 10 - Leading digital advertising agency Didit will announce its next-generation media buying platform, Blizzard, at Internet Retailer 2009 (Didit will be at booth 615). “Blizzard has provided us the additional visibility needed to fully engage potential customers on a global level. The reach and effectiveness of the campaign has been very impressive,” says Debbie Johnsen, Director, Interactive Marketing at Leading Hotels of the...

Posted 06/10/2009

/ Press Release

Fetchback’s New Retargeting 2.0 Interface Gives Clients More Comprehensive View of Campaign Metrics

FIDO 2.0 Gives Unprecedented Look at Retargeting Performance Phoenix (May 12, 2009) FetchBack Inc., the only online advertising company to specialize in retargeting, today announced the launch of FIDO 2.0, a new generation of its technology platform that provides easy online access to the most comprehensive analytics available in the retargeting industry. With FIDO 2.0 clients have full access to their campaign reports, can manage and update...

Posted 05/19/2009

/ Press Release

Tempe based FetchBack opens Satellite Office in New York City

August 7,2008, Tempe, AZ – FetchBack Inc., an online behavioral marketing firm specializing in Retargeting, has announced the opening of their first satellite office in New York City, at 240 Madison Ave. “There is a lot of buzz in the industry about Retargeting, but we need to have a voice where the agencies are located to help educate them why our technology is the most innovative, and how it is changing online advertising as we know it today....

Posted 08/18/2008