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/ E-Retailers

General Mills bakes up a new e-commerce strategy

The big food brand tests new shopping sites for Betty Crocker and gluten-free products.

Posted 08/16/2011Paul DemeryPost a comment

The big food brand tests new shopping sites for Betty Crocker and gluten-free products.

/ Marketing

Search becomes more important for consumer goods manufacturers

25% of the traffic to the largest consumer packaged goods sites stems from search.

Posted 10/05/2010Katie DeatschPost a comment

25% of the traffic to the largest consumer packaged goods sites stems from search.

/ Technology

Boodle.com launches as a coupon site for retail grocers

Consumer Networks is offering Boodle.com as well as co-branded microsites tied to retail grocery web sites as a way for merchants and manufacturers to present, manage and analyze coupon programs, the company said this week.

Posted 07/20/2006Paul DemeryPost a comment

Consumer Networks is offering Boodle.com as well as co-branded microsites tied to retail grocery web sites as a way for merchants and manufacturers to present, manage and analyze coupon programs, the company said this week.

General Mills sends out the Red Spoon Squad and pushes gluten-free via e-commerce sites

General Mills sends out the Red Spoon Squad and pushes gluten-free via e-commerce sites

Two new e-commerce initiatives by the big manufacturer of packaged food products.

Posted 08/31/2011Paul DemeryPost a comment

Two new e-commerce initiatives by the big manufacturer of packaged food products.

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