Serving ads out of context one way to drive up conversions, study shows

Ad network Blue Lithium’s study finds behaviorally-targeted online ads generally get higher conversions when served out of context.

Posted 10/18/2006Kurt PetersPost a comment

Google introduces dayparting to allow bidding by time of day

Google’s new dayparting ad scheduling option lets AdWord paid search advertisers focus spending on when it’s most advantageous. Google will also be a winner if better ROI on search spending leads to more search spending.

Posted 06/20/2006Kurt PetersPost a comment

Google allows advertisers to target ads to specific sites

Google has announced it will allow advertisers to choose on which third-party sites their ads will appear, a move that one industry observer says should build participation in Google`s AdSense program.

Posted 04/26/2005Kurt PetersPost a comment

/ Technology

New Google ad program opens 100,000 advertisers to virtually any web site

The dominant search engine company says a new self-service tool in its AdSense program will help a broader range of web sites get maximum use of their online advertising space.

Posted 06/26/2003Paul DemeryPost a comment

New ad rankings could help small guys, say observers

By highlighting sites that perform well, Commission Junction’s Open Marketplace could help e-retailers and portals that are less well known than competitors, some say.

Posted 08/16/2001Kurt PetersPost a comment

Commission Junction Open Marketplace to publish earnings per click

Commission Junction’s new metric will drive better pay-for-performance deals for online advertisers and publishers, says CEO Lex Sisney.

Posted 07/11/2001Kurt PetersPost a comment

Google attributes revenue growth to tech innovation

Ongoing innovation in search, ads and applications helped drive up first quarter revenue 42% year-over-year to $5.19 billion, as Google also improved the quality of its search results, the company says.

Posted 05/02/2008Internet RetailerPost a comment

Google sacrifices ad click quantity for quality

While Google ad click volume decreased in January, the number of clicks per ad increased, according to some reports. Google, meanwhile, says it has tweaked its software to improve the click-through performance of its ads.

Posted 03/28/2008Internet RetailerPost a comment