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/ Technology
Digital calls the tune in music retailing
2011 was the first time digital music accounted for more than half of music sales.
Posted 01/06/2012Zak StamborPost a comment
Related Searches:Music
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Driving a marketing campaign through web-based outdoor billboards
When Dahlkemper’s tried billboard advertising in the past, the retail jeweler found the medium too costly and inflexible. But now that it can change ads over the Internet, billboards are back as an important marketing tool.
Posted 08/07/2007Kurt PetersPost a comment
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McDonald’s restaurants use web/cell phone program to deliver coupons
In a move to get more in-store traffic from young adults, a group of 600 California McDonald’s restaurants is distributing electronic coupons in a web site/cell phone promotion.
Posted 10/21/2005Paul DemeryPost a comment
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/ Technology
Billboard.com moves into DVD sales with mySimon
In an example of how the web continues to blur the lines between content and marketing, Billboard.com has expanded its e-commerce partnership with shopping comparison service mySimon to offer sales as well as research on DVD movies.
Posted 11/12/2003Paul DemeryPost a comment
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