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  • When billboards meet web sites, watch out

    If you build a web page on an outdoor billboard, will people come out and look at it? Jewelry retailers Ed and Christine Dahlkemper have good reason to say they do. The Internet makes billboard advertising more effective and cost-efficient than in the past, they say.

    Posted 08/30/2007Internet RetailerPost a comment

    If you build a web page on an outdoor billboard, will people come out and look at it? Jewelry retailers Ed and Christine Dahlkemper have good reason to say they do. The Internet makes billboard advertising more effective and cost-efficient than in the past, they say.

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