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Bing Liu

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  • / B2B E-Commerce

    Can online reviews be too good?

    Consumers may be skeptical of exclusively glowing reviews, especially when experts say 30% of online reviews are fake. An e-retailer reports what it’s done—and not done—in response to good reviews.

    Posted 01/17/2014Sam ProchazkaPost a comment

    Consumers may be skeptical of exclusively glowing reviews, especially when experts say 30% of online reviews are fake. An e-retailer reports what it’s done—and not done—in response to good reviews.

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