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/ Marketing
Smooth Fitness discovers shopper aspirations go beyond price
The home fitness equipment manufacturer redesigned its web site after learning its shoppers weren’t only interested in price. They wanted to spend more time on the site and develop a relationship with the company.
Posted 12/02/2009Mark BrohanPost a comment
Related Searches:Smooth Fitness | Treadmill
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/ Technology
Horseradish spread tops most recommended products list
Vendor MyBuys analyzed recommendations data for the week following Thanksgiving. The most recommended products included horseradish spread, Slinkys and stretchy underwear.
Posted 12/11/2008Katie DeatschPost a comment
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/ E-Retailers
Harry & David acquires multi-channel retailer Cushman Fruit
Cushman specializes in selling Florida citrus fruit, particularly a hybrid of tangerines and grapefruit known as Cushman HoneyBells. Cushman generated sales of about $19 million in its 2007 fiscal year.
Posted 08/14/2008Katie DeatschPost a comment
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/ E-Retailers
Orders pour into online wine sites
Traffic to online wine sites is up 35% from last year, according to wine comparison site Winezap.com. The typical Internet wine site is taking 46% more orders and the average order size is up 11%, Winezap.com says.
Posted 12/18/2007Don DavisPost a comment
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Provide Commerce posts record Valentine’s Day and prepares for Mother’s Day
Flower freshness helps drive rising sales at Provide Commerce’s Proflowers.com. A web-based, direct-from-growers supply chain gets flowers to consumers within 2-3 days of harvest versus the typical week.
Posted 03/08/2004Kurt PetersPost a comment
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/ Technology
SARS-quarantined Wal-Mart managers keep working on the web
Wal-Mart, while requesting merchandise buyers and other employees returning from SARS-infected China to quarantine themselves at home for 10 days, keeps them working through e-mail and web-based access to corporate information.
Posted 05/05/2003Kurt PetersPost a comment
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/ E-Retailers
Anthrax and terrorism have yet to affect catalog or online sales, says DMA
92% of cataloguers, direct mail marketers and non-profits say they will not alter current mailing plans and most catalogers say it has been business as usual the last few week, the DMA reports.
Posted 10/30/2001Kurt PetersPost a comment
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/ Technology
Getting The Pop On Pets
One advantage e-retailers have over their offline counterparts is the ability to provide a large amount of information. Petsmart.com is taking advantage of that ability to beef up its information component by adding three information species-specific sections to the Answers page of its site: frequently asked questions, breed guide/care guides and buying guides for six categories of pets. The breed guides and care guides allow "one-click" access...
Posted 01/19/2001Don DavisPost a comment
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Smallflower No Web Wallflower
Smallflower.com has launched an online natural health and beauty boutique. The Chicago-based firm says it offers its customers 124 years of experience in the health and body care industry, the largest in-house collection of natural soaps and homeopathic body care products and herbal treatments from all over the world. Smallflower.com traces its history back a century to Merz Apothecary, a Chicago-based European-style apothecary. The store's...
Posted 01/19/2001Don DavisPost a comment
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A green thumbs up
Garden.com is a perennial favorite. By sourcing plants from 60 different growers around the country, this virtual retailer easily one-ups any land-based nursery. Launched with about 2,000 SKUs, the site has blossomed into more than 16,000, including some 130 varieties of peonies. Yet Garden.com’s real green thumb is its use of personalization. Visitors can design their own gardens based on geography and environmental conditions. What’s more, try...
Posted 12/26/2000Don DavisPost a comment
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