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  • / E-Retailers

    Bluefly launches a fashionista face-off

    A new fashion trivia contest is creating a buzz and more traffic for Bluefly. Since the contest launched on Sept. 11, new visitors to Bluefly.com have increased by more than 30%. The entrant with the most points qualifies for a $5,000 shopping spree.

    Posted 10/17/2007Bill BriggsPost a comment

    A new fashion trivia contest is creating a buzz and more traffic for Bluefly. Since the contest launched on Sept. 11, new visitors to Bluefly.com have increased by more than 30%. The entrant with the most points qualifies for a $5,000 shopping spree.
  • Blog buzz is directly linked to media spending, says a new Nielsen survey

    A study by The Nielsen Co., which evaluated nearly 80 new consumer products launched in the U.S. in 2005 and 2006, found that high blog interest, or buzz, around new product launches was tightly linked to paid media spending.

    Posted 07/31/2007Internet RetailerPost a comment

    A study by The Nielsen Co., which evaluated nearly 80 new consumer products launched in the U.S. in 2005 and 2006, found that high blog interest, or buzz, around new product launches was tightly linked to paid media spending.
  • Media bucks generate blog buzz, survey says

    Retailers that separate advertising from word-of-mouth tactics, such as web blogs, do so at their sales peril, says a report from The Nielsen Co. High blog interest, or buzz, goes hand-in-hand with media spending.

    Posted 07/20/2007Don DavisPost a comment

    Retailers that separate advertising from word-of-mouth tactics, such as web blogs, do so at their sales peril, says a report from The Nielsen Co. High blog interest, or buzz, goes hand-in-hand with media spending.
  • / E-Retailers

    An $8 Million Buzz

    FanBuzz.com, a provider of e-commerce solutions to the sports team and league licensed industry, has closed an $8 million round of financing led by Housatonic Partners, Boston. The terms of the transaction were not disclosed, says the Minneapolis-based e-retailer of fan licensed merchandise. Other investors in FanBuzz.com include Peterson Ventures, Trust Investments and GlobalNet Management. The company says it will use the new capital "to expand...

    Posted 01/19/2001Don DavisPost a comment

    FanBuzz.com, a provider of e-commerce solutions to the sports team and league licensed industry, has closed an $8 million round of financing led by Housatonic Partners, Boston. The terms of the transaction were not disclosed, says the Minneapolis-based e-retailer of fan licensed merchandise. Other…

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