Blair continues to emphasize e-commerce and the web

E-commerce remained a bright spot in an otherwise tough year for Blair Corp., but the results are mixed. For the year, net web sales rose to $93.7 million, but e-commerce revenue also dropped by 9% in the fourth quarter.

Posted 02/21/2007Bill BriggsPost a comment

Blair’s Q1 web sales are flat, but a higher proportion of total sales

Web-based sales at Blair reached $25 million in the first quarter, up from $24 million a year ago. Blair’s total Q1 sales were down 16% to $107.6 million from $128.6 million, primarily due to the closing of its Crossing Pointe brand.

Posted 04/20/2005Paul DemeryPost a comment

/ Technology

How the web is opening up new markets for Blair

Blair’s two web sites are attracting customers 15 years younger than Blair’s traditional customers, the head of Blair’s EC operation told the eTail conference. Its clearance section is also creating shopping excitement and driving average tickets higher.

Posted 02/19/2003Kurt PetersPost a comment

/ E-Retailers

Blair Corporation Launches Online Outlet E-Commerce Site

Posted 01/19/2001Don DavisPost a comment