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/ Marketing
Comparing traffic from Facebook and Twitter to what the competition gets
At its annual client summit this week, Coremetrics announced upgrades to its web analytics technology that extends its industry benchmarking data to the traffic e-commerce sites are receiving from Facebook, Twitter and other social networking sites.
Posted 04/29/2010Paul DemeryPost a comment
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/ E-Retailers
Belk fashions a social media strategy with Facebook and Twitter
Belk Inc. has launched a Facebook page and a Twitter feed, dubbed Belk Fashion Buzz. The new online venues, the retailer says, are part of the company’s social media strategy designed to inform, engage and increase dialogue with customers and associates.
Posted 04/21/2010Internet RetailerPost a comment
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/ Technology
18% of Facebook users under the age of 25 check the site every few hours
61% of Facebook users 24 years old or younger check the social networking site daily, a new study from consumer electronics reviews and shopping site Retrevo suggests. Moreover, 18% of the group say they check the site every few hours.
Posted 03/19/2010Zak StamborPost a comment
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/ Technology
Social media helps National Business Furniture get close to customers
Dean Stier, marketing director, catalog brands, National Business Furniture, will talk at the Internet Retailer Conference about the best way to book more business and create a new marketing face by using Twitter, Facebook and YouTube.
Posted 03/10/2010Mark BrohanPost a comment
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/ Marketing
Want people scribbling all over your web content? There are apps for that
For e-commerce sites looking to promote the sharing of their web content via social networks, a Skysa application lets consumers share portions of the contents of a web page with online friends, and then allows them all to comment on the content.
Posted 02/25/2010Paul DemeryPost a comment
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/ Technology
E-retail spending finished flat for 2009, comScore says
After three quarters in negative territory, a strong holiday season brought 2009 online retail sales up to the level of 2008, comScore says. Counting travel, consumer e-commerce spending was down 2%, the first year ever of negative growth.
Posted 02/09/2010Zak StamborPost a comment
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/ Technology
Attack stops Twitter, and stops retailers from communicating with customers
Social network Twitter was attacked by hackers yesterday morning, resulting in users being unable to access the site. The outage not only affected people who wanted to tweet about breakfast, but also retailers trying to connect with shoppers.
Posted 08/07/2009Don DavisPost a comment
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/ Technology
One retailer hopes social media lights the way to new customers
Pegasus Associates Lighting wanted to go beyond just paid search to get new customers. After scrutiny, it leapt in June into social media, launching a blog, a Facebook page and a Twitter account. And the Facebook page has already generated sales.
Posted 07/31/2009Katie DeatschPost a comment
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/ E-Retailers
Best Buy launches service via Twitter, linking consumers and experts
The company’s new Twelpforce enables tweeters to tweet problems or questions to Best Buy anytime, anywhere. Best Buy staff with relevant expertise instantly respond, aiding not just the consumer with a question but all tweeters who follow @twelpforce.
Posted 07/22/2009Mark BrohanPost a comment
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/ Technology
Social network users do look at ads, after all
A recent study suggests that consumers engage very quickly with ads on social network search result pages. Digital marketing agency Oneupweb reports that 65% of participants engaged with sponsored ads within the first 10 seconds that they were at a site.
Posted 07/14/2009Katie DeatschPost a comment
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