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firstStreet gets over its fear of political blogs--and finds new customers

Consumer electronics retailer firstStreet finds that sponsoring political blogs has been more effective than sponsoring product or technology blogs at reaching its targeted consumers.

Posted 08/25/2006Kurt PetersPost a comment

Consumer electronics retailer firstStreet finds that sponsoring political blogs has been more effective than sponsoring product or technology blogs at reaching its targeted consumers.

How optimized blogs boost search engine visibility

Optimized blogs can help boost a web site’s positioning within natural search engine results, says a new report from MoreVisibility.com. Simple, frequently-updated content is one key.

Posted 09/28/2005Kurt Peters1 comments

Optimized blogs can help boost a web site’s positioning within natural search engine results, says a new report from MoreVisibility.com. Simple, frequently-updated content is one key.

Mining blogs for buzz, Blabble automates the search of blog content

Blogging is a growing venue for public discussion of everything – including products. Software from Blabble captures and evaluates product and service mentions in blog content to tell business owners what consumers are saying about them.

Posted 08/30/2004Kurt PetersPost a comment

Blogging is a growing venue for public discussion of everything – including products. Software from Blabble captures and evaluates product and service mentions in blog content to tell business owners what consumers are saying about them.

A Marketing Geyser

E-retailer blogs aid branding, marketing and search, as long as they stay on message.

Posted 04/30/2007Internet RetailerPost a comment

E-retailer blogs aid branding, marketing and search, as long as they stay on message.

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