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  • Embracing risk

    You want a Porsche 911 but don’t have a spare $85,000. Do you settle for less car than you want, or do you find a way to make the numbers work?Danish coffeemaker manufacturer and merchant Bodum AG faced an analogous situation when working to make its web site competitive in the U.S. market: it wanted a site with more features and functionality than its resources at the time would allow, at least under conventional pricing models. Rather than...

    Posted 05/31/2006Internet RetailerPost a comment

    You want a Porsche 911 but don’t have a spare $85,000. Do you settle for less car than you want, or do you find a way to make the numbers work?Danish coffeemaker manufacturer and merchant Bodum AG faced an analogous situation when working to make its web site competitive in the U.S. market: it…

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