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/ Marketing
BodyBuilding.com plans to launch an online video sub-site
BodyBuilding.com is increasing its emphasis on online videos and video shows, and is planning to create a sub-site to showcase video content, says CEO Ryan DeLuca. The sub-site will make it easier to find demonstration videos that promote sales, he adds.
Posted 06/21/2007Paul DemeryPost a comment
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/ Marketing
Bodybuilding.com strengthening podcast and webcast offerings
The e-retailer is continuing to build up its podcasts and webcasts, using the technologies to provide shoppers training resources and foster customer loyalty. Bodybuilding.com also is increasing the number of professional bodybuilding live webcasts.
Posted 07/12/2006Mark BrohanPost a comment
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New majority owner to beef up Bodybuilding.com
Higher Power Inc., which owns two health and fitness e-commerce sites, has sold the majority interest in the company to Milestone Partners, an investment banking firm.
Posted 07/06/2006Kurt PetersPost a comment
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/ Marketing
Bodybuilding.com to get personal after beefy 2005 sales
Bodybuilding.com is strengthening its personalization features to foster routine relationships with customers and implementing tactics including additional community-oriented features.
Posted 02/22/2006Mark BrohanPost a comment
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