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  • Online vs. in line: The coming battle over how college kids buy their textbooks

    The college student is one of the savviest and most sought after consumers on the Internet. And every year, regardless of trends, there is one thing they all buy: textbooks, almost $3 billion worth annually. Once the province of college and off-campus bookstores, the market faces competition from online sellers, some run by entrepreneurs who only recently waited in line for textbooks themselves. Two new companies, VarsityBooks.com and...

    Posted 12/26/2000Don DavisPost a comment

    The college student is one of the savviest and most sought after consumers on the Internet. And every year, regardless of trends, there is one thing they all buy: textbooks, almost $3 billion worth annually. Once the province of college and off-campus bookstores, the market faces competition from…

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