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/ Marketing
New boot configurator kicks up sales at Timberland.com
A new boot configurator at Timberland.com has led to a surge in conversion rates, even though the retailer charges a $30 premium for customized boots, senior director of e-commerce Troy Brown says.
Posted 12/20/2005Paul DemeryPost a comment
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/ E-Retailers
Boot Barn appoints a new director of e-commerce
Greg Fox has joined Boot Barn Inc. as the new director of e-commerce. He will be responsible for all online business operations, including marketing, purchasing, customer service and warehouse programs.
Posted 10/03/2005Kurt PetersPost a comment
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/ Press Release
Timberland Launches New UK Site on Demandware eCommerce Platform
Timberland touts eCommerce control, scalability and multi-site, multi-language capabilities as key reasons for selecting Demandware Woburn, Mass. – December 12, 2007 – Demandware (www.demandware.com), developer of the breakthrough On-Demand eCommerce Platform, today announced the launch of Timberland’s UK site: www.timberlandonline.co.uk. Part of Timberland’s strategic push into international markets, the new site offers UK shoppers the ability...
Posted 12/20/2007
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