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comScore and MediaBank Announce Initiative to Provide Ad Agencies with Integrated Media Planning Toolkit
Integration Will Streamline Media Planning with Buying, Execution and Billing Processes Reston, VA, April 14, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced an initiative with MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, to integrate the companies’ digital platforms in order to streamline the media planning...
Posted 04/15/2009
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