/ E-Retailers

Lucy Activewear hires a Nike exec as its president

Former Nike Training global director of business development Shaz Kahng is the new president of Lucy Activewear, a brand owned by consumer brand manufacturer VF Corp. Kahng will oversee all aspects of the Lucy brand, including e-commerce and marketing.

Posted 05/17/2010Zak StamborPost a comment

Former Hyatt Hotels exec joins Gap to lead marketing for Old Navy brand

Veteran marketing executive Amy Curtis-McIntyre will lead all marketing and brand management for Gap’s Old Navy division.

Posted 03/22/2010Zak StamborPost a comment

/ E-Retailers

Social media success hinges on clear goals, e-retailer says

Michael Jansma, CEO of GEMAffair.com, will discuss at the Internet Retailer Conference how online retailers should conduct social media campaigns with specific goals in mind, such as improving brand recognition and natural search results.

Posted 03/18/2010Paul DemeryPost a comment

/ Marketing

Social marketing should be fun, but also have specific goals, expert says

Retailers’ social marketing efforts should be fun, but they should also have clear goals, such as further developing a retailer`s brand, Bridget Fahrland, director of creative strategy at web site design and development firm Fry Inc., said at IRWD10.

Posted 02/18/2010Paul DemeryPost a comment

/ E-Retailers

Gilt Groupe names communications and brand execs

Online luxury retailer Gilt Groupe has hired Conde Nast Digital executive Jennifer Miller as its vice president of corporate communications and named Christian Leone as its vice president of brand relations.

Posted 01/18/2010Zak StamborPost a comment

/ Technology

Shoebuy marks the launch of its 1,000th brand

Online shoes and accessories retailer Shoebuy.com has launched its 1,000th brand with the recent addition of Kathy Van Zeeland.

Posted 01/06/2010Mark BrohanPost a comment