/ Marketing

A nonprofit group ‘hearts’ targeted marketing

The American Heart Association wins donations via retargeted ads.

Posted 07/17/2012Thad RueterPost a comment

Related Searches:Retargeting

/ Marketing

Fighting the affiliate shell game

Bike and parts e-retailer Jenson USA was losing serious money to dishonest operators.

Posted 07/02/2012Allison Enright5 comments

Related Searches:Worst Retail Sites | Jenson Usa

/ Marketing

Adidas prepares to break up with Amazon and eBay

The sports apparel manufacturer will prohibit sales on those marketplaces.

Posted 06/22/2012Thad RueterPost a comment

Related Searches:Adidas E-commerce | Adidas

/ Technology

Web-domain group ICANN has a new CEO

Fadi Chehadé takes the helm as the group crafts a web addressing scheme.

Posted 06/22/2012Amy DustoPost a comment

Related Searches:Furniture E-commerce | Icann

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Facebook agrees to modify Sponsored Stories ads

A proposed court settlement would give Facebook users more control of ad content.

Posted 06/21/2012Paul DemeryPost a comment

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A better retail look via online video

Nyx Cosmetics gains more than 23 million views of makeup-related videos.

Posted 06/21/2012Allison EnrightPost a comment

Related Searches:Youtube

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How social networks bring notice to Stockn’Go

The health and beauty products e-retailer uses promotions to spur sharing.

Posted 06/18/2012Zak StamborPost a comment

Related Searches:Stockn'go

/ Technology

Amazon eyes a broader domain

The leading e-retailer has applied for 76 new top-level domains.

Posted 06/13/2012Amy DustoPost a comment

Related Searches:Zappos Competitors | Icann | Zappos Profit

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Google applies to acquire .Google, .YouTube and other domain names

ICANN says it has received applications for more than 1,900 domains.

Posted 06/04/2012Allison EnrightPost a comment

Related Searches:Icann

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Luxury brands can sell to even lower-income consumers in China

But a Forrester report suggests uncluttered web sites and ‘entry goods’ to capture sales.

Posted 05/22/2012Thad RueterPost a comment

Related Searches:Japan | Hong Kong