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branding, Last 6 Months

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  • Why CSN Stores became Wayfair

    / E-Retailers

    Why CSN Stores became Wayfair

    At the IRCE Focus: Web Design + Mobile Commerce show, Wayfair’s Mike O’Hara said the e-retailer saw that e-retailing’s future is all about branding. Consumers were increasingly searching by retailer name, rather than by product. These changes helped compel Wayfair to embark on a major branding and design effort.

    Posted 02/11/2014Allison EnrightPost a comment

    At the IRCE Focus: Web Design + Mobile Commerce show, Wayfair’s Mike O’Hara said the e-retailer saw that e-retailing’s future is all about branding. Consumers were increasingly searching by retailer name, rather than by product. These changes helped compel Wayfair to embark on a major…

    Related Content:Wayfair

  • A Pinterest board ties together HSN’s brands

    / Marketing

    A Pinterest board ties together HSN’s brands

    The Top 500 retailer’s “More the Merrier” board features items from each of HSN’s brands. The board has more than 7,900 followers, making it one of the most popular boards HSN has ever posted.

    Posted 12/24/2013Zak StamborPost a comment

    The Top 500 retailer’s “More the Merrier” board features items from each of HSN’s brands. The board has more than 7,900 followers, making it one of the most popular boards HSN has ever posted.

    Related Content:Hsn | Pinterest | Social

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