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branding, Magazine Article

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  • Hip-Hop Shop

    Hip apparel retailer Karmaloop negotiates a tricky challenge: how to stay cool while growing up.

    Posted 05/29/2009Internet RetailerPost a comment

    Hip apparel retailer Karmaloop negotiates a tricky challenge: how to stay cool while growing up.
  • The battle heats up over trademarks and Google search ads

    There aren’t many clouds in Google’s sky these days, but there is a wisp of a threat to the search engine’s practice of allowing advertisers to buy keyword search terms trademarked by competitors. A federal judge has refused to dismiss a lawsuit against Google on the issue, and a new Utah law could limit the sale of trademarked terms as search keywords.

    Posted 06/01/2007Internet RetailerPost a comment

    There aren’t many clouds in Google’s sky these days, but there is a wisp of a threat to the search engine’s practice of allowing advertisers to buy keyword search terms trademarked by competitors. A federal judge has refused to dismiss a lawsuit against Google on the issue, and a new Utah law…
  • Fashion’s online faux pas

    Sleek, colorful images and basic functionality are present on most top fashion brand web sites, but many lack a key ingredient: knowledge of what the brand represents to consumers. Until that factor is cranked into web site design, fashion retailers are missing an opportunity and, worse, risking damage to their brand in their online offerings, says to a survey from Brand Keys Inc.

    Posted 09/30/2004Internet RetailerPost a comment

    Sleek, colorful images and basic functionality are present on most top fashion brand web sites, but many lack a key ingredient: knowledge of what the brand represents to consumers. Until that factor is cranked into web site design, fashion retailers are missing an opportunity and, worse, risking…

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