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CableOrganizer.com wraps up loyal customers with triggered rewards

By triggering rewards based on a customer’s number and value of orders, computer products retailer CableOrganizer.com has increased loyalty among first-time as well as repeat customers, marketing director Juan Ribero says.

Posted 05/06/2009Paul DemeryPost a comment

Time to re-think that marketing approach--again

The gabby sock puppet, extreme sportsters, all the trending young images aimed at creating brand awareness for e-commerce companies may be multi-million dollar mistakes for beleaguered Internet retailers, according to Stephen Dull, a partner in Andersen Consulting’s e-branding practice in New York. In a recent study-“Beyond the Blur: Correcting the Vision of Internet Brands”-of 2,000 online buyers at e-retail sites, the consulting giant learned...

Posted 01/31/2001Don DavisPost a comment

/ Press Release

Silverpop Delivers Online Engagement Marketing Solutions to Germany

Company expands European presence through new office in Munich ATLANTA, May 14, 2009-Silverpop, a leading provider of online marketing solutions, has further solidified its leadership position in the new age of engagement marketing by opening an office in Munich, Germany. The company`s expansion into Germany is based upon the country`s thriving marketing community and the fact that Germany is one of the three biggest economies in Europe. Entré...

Posted 05/18/2009

/ Press Release

OvernightPrints.com Launches Designer Direct Program

Exclusive Customer Rewards Program Saves Member’s Money on Professional Printing Solutions Irvine, CA (March 13, 2009) – OvernightPrints.com, the world leader in waterless (green) online printing, announced today the launch of Designer Direct, an exclusive, invitation only program for graphic design customers. Designer Direct members will receive special discounts and rewards, as well as premium customer support through a dedicated phone hotline...

Posted 03/16/2009

/ Press Release

Loyalty Lab Extends Ready-Aim-Engage Platform to Social Networks

SAN FRANCISCO, Calif. – Feb. 13, 2008 – Loyalty Lab, Inc., the fastest-growing CRM solution for leading brands, announced today the newest release of its integrated marketing platform, which now features social media extensions and new capabilities aimed at recognizing and responding to customer engagement activities across multiple channels. With these new features, Loyalty Lab gives marketers a far broader set of tools for collecting rich...

Posted 02/20/2008

/ Press Release

ForeSee Results Provides Valuable Insight to Oakley about its Online Customers

ANN ARBOR, Mich., July 9, 2007 -- ForeSee Results, a market leader in online customer satisfaction management, today announced Oakley, Inc. (NYSE: OO), a global leader in sport performance optics, as its newest customer. ForeSee Results will utilize its American Customer Satisfaction Index (ACSI)- based system to provide Oakley’s Web team with performance metrics regarding its consumers’ satisfaction with the online experience and the resulting...

Posted 07/09/2007

/ Press Release

FairMarket Launches Promotional Auction Solution

Innovative Promotional Tool Plays Key Role in Successful Marketing Campaigns Woburn, Mass. - April 30, 2001 - FairMarket, Inc. (Nasdaq: FAIM), a leading provider of e-business selling and marketing solutions incorporating dynamic pricing, today announced the launch of the company`s Promotional Auction solution. The solution leverages FairMarket`s understanding of dynamic pricing technology and consumer behavior to create brand-building online...

Posted 04/30/2001