/ E-Retailers

Online toy retailer to help kid-centered brands learn the e-marketing game

The company that operates e-commerce sites TysToyBox.com and AllAboardToys.com has created a new company called Brand Performance, which will work with brands that appeal to kids to market their toys, videos, apparel and other items online.

Posted 10/08/2008Paul DemeryPost a comment

/ Technology

Channel Intelligence hires electronics vet to head up its SellPath product

Channel Intelligence has hired Mitsubishi Digital TV executive Vik Murty as vice president of the SellPath Manufacturer Solutions product line, which helps direct consumers from a manufacturer’s web site to retailers who have a desired item in stock.

Posted 09/10/2007Paul DemeryPost a comment

/ E-Retailers

Redcats promotes two top execs and brand managers

Direct marketer Redcats USA has named Christophe Gaigneux as executive vice president for Boston Apparel Group and John Mallon as senior vice president and general brand manager for Chadwick’s and Jessica London catalogs and web sites.

Posted 04/24/2006Kurt PetersPost a comment

The web can play a crucial role in new-product development, says Forrester

Sharing retail, consumer and supplier data via the web early in the process could plug up pipeline holes in the development of new products, which miss the mark 40% of the time.

Posted 11/12/2001Kurt PetersPost a comment

Content sprawl sparks a solution

Put the needs of content management and the needs of dynamic imaging together and you have one big headache for multi-channel retailers of any scale. You also have a newly identified discipline--brand asset management.

Posted 03/31/2003Internet RetailerPost a comment

Time to re-think that marketing approach--again

The gabby sock puppet, extreme sportsters, all the trending young images aimed at creating brand awareness for e-commerce companies may be multi-million dollar mistakes for beleaguered Internet retailers, according to Stephen Dull, a partner in Andersen Consulting’s e-branding practice in New York. In a recent study-“Beyond the Blur: Correcting the Vision of Internet Brands”-of 2,000 online buyers at e-retail sites, the consulting giant learned...

Posted 01/31/2001Don DavisPost a comment

/ Press Release

Brand Performance and HIT Entertainment Raise the Bar for Holiday Sales

eCommerce Site Sees Over 120% Growth in Fourth Quarter ERLANGER, KY - January 6, 2009 Brand Performance (www.BrandPerformance.com), a leading internet brand management and development partner for licensed character products, and HIT Entertainment, one of the world`s leading children`s entertainment producers and rights owners, announced today that the official HIT Shop, (www.HITShopusa.com ), increased its 2008 holiday sales by more than 120%...

Posted 01/06/2009

/ Press Release

MMA Announces the Availability of the First Fully-Integrated Marketing ROI Service

Avista by MMA Decision Support Service helps marketers make profitable decisions throughout the marketing process Wilton, Conn., July 27, 2005 -- Marketing Management Analytics, Inc. (MMA) today announced the general availability of Avista by MMA Decision Support Service (Avista DSS), the first fully-integrated, enterprise managed service that gives companies the ability to significantly improve the return on their marketing investment (ROMI)....

Posted 07/28/2005