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Sony recruits daddy bloggers to test and describe products

“Mommy bloggers” have gotten a lot of attention as influencers of purchasing behavior. Now it’s the daddy bloggers’ turn. For the next three months, Sony will loan products to influential bloggers and ask them to write on their blogs about using them.

Posted 08/26/2009Mark BrohanPost a comment

“Mommy bloggers” have gotten a lot of attention as influencers of purchasing behavior. Now it’s the daddy bloggers’ turn. For the next three months, Sony will loan products to influential bloggers and ask them to write on their blogs about using them.

/ Technology

Amazon launches a streaming video test

Amazon’s Video On Demand service lets consumers watch a video immediately, without the hassle of downloading a file to a PC. The movies and TV shows can also be sent directly to high-end Sony Bravia television sets.

Posted 07/18/2008Katie DeatschPost a comment

Amazon’s Video On Demand service lets consumers watch a video immediately, without the hassle of downloading a file to a PC. The movies and TV shows can also be sent directly to high-end Sony Bravia television sets.

/ E-Retailers

Sony amping up for universal device network and wireless connectivity

Sony has announced a three-year corporate plan that includes an initiative to link all hardware devices and content via network or wireless connectivity.

Posted 07/09/2008Bill BriggsPost a comment

Sony has announced a three-year corporate plan that includes an initiative to link all hardware devices and content via network or wireless connectivity.

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