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  • / E-Retailers

    Product images in site search window boosts conversions for BrickHouse

    When online retailer BrickHouse Security added an automated drop-down menu of textual results that appear when shoppers enter terms into its site search window, it boosted conversion rates. But adding product images to the menu broke open the bank, says Ryan Urban, manager of customer acquisition and analytics.

    Posted 04/29/2010Post a comment

    When online retailer BrickHouse Security added an automated drop-down menu of textual results that appear when shoppers enter terms into its site search window, it boosted conversion rates. But adding product images to the menu broke open the bank, says Ryan Urban, manager of customer acquisition…

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