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/ Marketing
U.S. consumers account for 52% of all e-retailer and brand-generated online video views
U.S. consumers also watch for the longest time; Europeans the least.
Posted 09/16/2010Allison EnrightPost a comment
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/ Technology
Rapid advances in online video offer opportunities for e-commerce companies
New video technology at Marks & Spencer`s web site has helped boost the click-through rate as high as 30% for some videos, driving sales increases on some products by as much as 90%.
Posted 02/26/2010Kurt PetersPost a comment
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/ Technology
Online video sells, especially when it feels real, experts say
Authenticity, relevance and entertainment help make online videos effective selling tools, said speakers this week at an Electronic Retailing Association conference.
Posted 03/07/2008Don DavisPost a comment
Related Searches:Infomercial
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/ Technology
Discovery Communications moves into broadband TV markets
With an eye on the online advertising market, the producer of TV’s Discovery Channel and the web’s Discovery Store this week is launching its first TV channels designed exclusively for the web.
Posted 04/11/2006Kurt PetersPost a comment
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Helping hands
Online retailers don’t have to reinvent the reel to build successful online video programs.
Posted 03/01/2010Internet RetailerPost a comment
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/ Press Release
Taboola Expands Video Partnership with Brightcove
Small and medium businesses can affordably run Taboola’s video recommendation engine.
Posted 02/07/2011
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/ Press Release
Brightcove 4 Online Video Platform Unveiled
Maximizes Quality, Reach and Business Impact of Online Video across Desktops and Devices Introduces Express Edition Starting at 99 Dollars per Month CAMBRIDGE, Mass., November 16, 2009-Brightcove Inc. today announced the general availability of Brightcove 4, a major new release of the industry-leading online video platform with enhancements that empower customers to maximize the quality, reach and business impact of online video across desktops...
Posted 11/25/2009
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/ Press Release
Brightcove Accelerates Expansion in Europe with Launch of German Office
New office opened in Hamburg, Germany; VP of EMEA appointed to manage region Hamburg, Germany, 14 October 2008 - Brightcove Inc., the leading online video platform, today announced the expansion of its operations in Europe with the appointment of Vanessa Wade as vice president of EMEA and a new office in Hamburg, Germany. The German operation is backed by a full complement of staff in Germany that includes sales, engineering and technical...
Posted 10/20/2008
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/ Press Release
Brightcove 3 Transforms the Business of Online Video
Platform addresses new reality of pervasive video on the Web CAMBRIDGE, Mass., October 14, 2008-Brightcove Inc. today announced the general availability of the Brightcove 3 online video platform, which transforms the way video is published and consumed on the Web. Built from the ground up, the new platform empowers website producers to be successful in the era of pervasive video. "Video has gone from being a consumer-driven entertainment...
Posted 10/17/2008
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/ Press Release
Pluck Launches Partner Program to Expand Integrated Social Media
Partnerships with Avenue A | Razorfish, Brightcove, IBM, iCrossing, Interwoven, and Other Industry Leaders Help Publishers, Brands and Retailers Extend Community Offerings AUSTIN, Texas - September 25, 2008 - Today at its Socialize Customer Conference, Pluck® Corporation, the leading provider of integrated social media to publishers, brands and retailers, announced the launch of the Pluck Partner Program. The program was developed to expand...
Posted 09/25/2008
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