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Budget strategies are key to controlling PPC costs, says MoreVisibility CTO
Paid search will reach 40% of all online ad spending by 2010. To contain PPC costs and drive returns, marketers are experimenting with spending strategies ranging from monthly budgets to day parting and more.
Posted 05/15/2006Kurt PetersPost a comment
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Stand Still!
The lightning pace of e-commerce business developments is forcing retailers of all types to hit moving targets at budget time
Posted 03/30/2007Internet RetailerPost a comment
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