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eBay prepares to launch loyalty program with Dr. Pepper/Seven Up
Following its success in accepting loyalty points for food purchases at Burger King, eBay.com plans to begin accepting points this summer for products bought from soft drink company Dr. Pepper/Seven Up Inc. as well as other yet-to-be-named retailers.
Posted 05/22/2003Kurt PetersPost a comment
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Who’ll bid three French fries?
Burger King’s eBay-based loyalty program has been a hit with customers who like the interactive nature of the promotion.
Posted 04/30/2002Internet RetailerPost a comment
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