/ Marketing

Front-end community exchange yields back-end business insights at The Guild

Networked Insights powers a user community on The Guild’s fine arts web site, TheArtfulHome.com. A back-end dashboard turns user content into usable data.

Posted 11/09/2007Don DavisPost a comment

BuySafe names Michael Beveridge VP of business intelligence

Beveridge will lead all statistical analysis and performance measurement for buySafe Inc. Previously, he launched the business intelligence unit within the company.

Posted 08/27/2007Don DavisPost a comment

/ Technology

Driving the web site with a dashboard

E-commerce dashboards are growing in importance. Until now, online retailers have used dashboards in specific areas, for instance to monitor web analytics or to watch over marketing campaigns, but now more general use dashboards are entering the market.

Posted 03/15/2007Paul DemeryPost a comment

/ Technology

Online retailers should combine analytics statistics with other information

Web analytics data should be bundled together with other customer information not only to identify problems, but also to give a retailer clearer insights into its customers, says Steve Hawco, vice president of Lego Shop at Home.

Posted 06/08/2005Mary WagnerPost a comment

Related Searches:Kpi

/ Technology

Most online retailers don’t use analytics data effectively

Most online retail companies don’t use analytics data effectively because the information isn’t circulated often enough among different departments, says Eric Peterson, senior analyst with Jupiter Research.

Posted 06/07/2005Mary WagnerPost a comment

/ Technology

Focusing on the new web site analytic "system of record"

The world of web site analytics is about to enter a competition over what will appear as the web marketing analytic system of record, says Matthew Berk, an analyst who specializes in web analytics technology.

Posted 03/25/2004Paul DemeryPost a comment

/ Technology

How am I doing? Fireclick rolls out an analytics comparison tool

Analytics provider Fireclick Inc. is rolling out the Fireclick Index, a service that will allow Fireclick customers to compare their metrics to the aggregated metrics of other Fireclick customers.

Posted 06/24/2003Kurt PetersPost a comment

/ Technology

Retail is remiss in not using customer data to compete better, NRF says

Many retailers are not using customer data to improve service and better compete, says a study from the National Retail Federation. On the plus side, it notes that more than half of retailers are moving toward more effective supply chains.

Posted 01/13/2003Paul DemeryPost a comment