/ Technology

WebMetro expands staff roster with new director of e-business strategy

Interactive marketing agency WebMetro selects Wendy Chou Le to head online marketing initiatives, including emerging media initiatives.

Posted 03/23/2009Katie DeatschPost a comment

/ Technology

Marketers plan to spend more online and aim to measure results better

Top marketers expect to shift more money to digital channels and away from such traditional marketing vehicles as print and television, according to a survey by the CMO Council. Among their goals is to improve measurement of online marketing efforts.

Posted 03/17/2009Katie DeatschPost a comment

/ Technology

Retailers are spending more this year on Q4 search marketing, study says

Even though online consumers are spending less per transaction than a year ago, retailers have spent 33% more on search marketing through the first half of the fourth quarter, search marketing services firm SearchIgnite reports in a new study.

Posted 11/25/2008Katie DeatschPost a comment

Two e-mail organizations become one

The Direct Marketing Association has agreed to merge its Email Marketing Council with the Email Experience Council, an organization of marketing professionals. The combined organization will have more than 400 members.

Posted 07/12/2007Paul DemeryPost a comment

/ Technology

Online social marketing is growing but budgets aren’t, Jupiter study finds

Most social marketers don’t plan big budget increases and many plan to scale back. Yet 42% of social marketers this year are new to the field, vs. only 4% who are dropping out.

Posted 07/05/2007Paul DemeryPost a comment

/ Technology

MoreVisibility appoints John Carcutt director of natural search

With more than 12 years of experience, Carcutt has worked in a variety of industry segments. Previously he was the company’s Internet marketing manager of real estate information services.

Posted 05/14/2007Kurt PetersPost a comment

New partnership helps retailers develop innovative marketing

Marketing Management Analytics has formed a strategic partnership with the EMM Group to offer a turn-key marketing solution that will enable retailers to better use sales analysis results to develop innovative online marketing plans.

Posted 04/26/2007Paul DemeryPost a comment

/ Technology

Web site content management company DigitalPost Interactive names a new VP

DigitalPost Interactive, provider of web platforms for digital media sharing and social networking, has hired Brian Blackburn as vice president of marketing. He will lead customer acquisition, product strategy and corporate marketing initiatives.

Posted 03/26/2007Paul DemeryPost a comment