Gap`s outage extends into week 2

As of Sept. 2 Gap.com was still down, while OldNavy.com and BananaRepublic were up but only intermittently. Analysts say the performance problems are causing Gap substantial lost sales and embarrassment.

Posted 09/02/2005Kurt PetersPost a comment

Airline loyalty programs driving up retail purchases

Some of the biggest-volume online loyalty programs are those that also have some off-line component, as retailers find loyalty to an airline or gasoline brand can mean sales for them. At Performics, virtually every retailer affiliate client participates.

Posted 05/05/2005Paul DemeryPost a comment

Fraudulent clicks can cost retailers plenty in bogus paid search fees

Retailers who use paid search to market their products need to guard against click fraud, the practice of clicking on a competitor’s listing to run up the cost, says Lisa Wehr, president of OneUpWeb.

Posted 01/03/2005Kurt PetersPost a comment

/ Technology

New revenue management systems already paying off for retailers, AMR says

Revenue management pilot projects are leading to improvements in revenue, gross and net profits, and inventory turnaround, Greg Girard reports at AMR’s Retail & Consumer Goods conference.

Posted 04/15/2003Kurt PetersPost a comment

/ Technology

Most retailers embrace the multi-channel concept

33% of retailers polled by Gartner have multi-channel strategies; 27% are planning and 14% have approached technology vendors. Topping the list for technology investments: web sites.

Posted 07/11/2002Kurt PetersPost a comment

/ Technology

Online cross-selling is more than just upping order size, says Jupiter

Cross-selling is a way to increase the lifetime value of a customer, Jupiter says. 18% of shoppers polled say they’ve purchased cross-sell offers. Their bigger basket size helps reduce the need for and cost of acquiring new customers.

Posted 03/21/2002Kurt PetersPost a comment

/ Marketing

Bigsmart pyramid promoters settle FTC charges

Bigsmart.Com will provide up to $5 million in consumer redress and post a $500,000 performance bond before engaging in any new multi-level marketing activity.

Posted 03/28/2001Kurt PetersPost a comment

Write your own ticket

With more technology choices than ever, retailers must sharpen their pencils as they evaluate their requirements and resources.

Posted 06/26/2009Internet RetailerPost a comment