/ Marketing

Colonial Candle’s revised web site features improved site search function

ColonialCandle.com’s redesigned web site—launched this week—features a site search tool developed by AmericanEagle.com that enables shoppers to quickly filter through candles by fragrance, color and type and view lifestysle settings.

Posted 04/05/2007Paul DemeryPost a comment

/ E-Retailers

Harlan M. Kent promoted to COO at The Yankee Candle Co.

The Yankee Candle Co. Inc. has promoted Harlan M. Kent to chief operating officer. Kent, who joined the company in 2001 as senior vice president of the wholesale unit, was promoted to president in July 2004.

Posted 01/09/2006Kurt PetersPost a comment

Timing makes for a different kind of Valentine’s Day promotion

Scentsandsprays.com wanted to leverage Valentine’s Day, but its customers don’t buy candles as romantic gifts. The solution: a post-holiday discount that’s a Valentine gift for customers shopping for themselves.

Posted 02/13/2004Kurt PetersPost a comment

/ Marketing

Showing the finished product boosts custom sales at YankeeCandle.com

The Yankee Candle Co. Inc. has revamped its custom-candle section and experienced a 70% reduction in call center calls relating to custom candles, a 25% increase in orders and a 25% increase in the average order size.

Posted 06/24/2003Kurt PetersPost a comment

/ Technology

How a candle retailer uses the web to make sense of its scents demand

Illuminations three weeks ago launched a Classic Scents section of its web site where customers can register their preferences for scents that the company has discontinued. Response has already exceeded expectations, the company says.

Posted 09/24/2002Kurt PetersPost a comment

/ Press Release

Yankee Candle Names Bruce H. Besanko as Chief Financial Officer

SOUTH DEERFIELD, Mass.--March 28, 2005--The Yankee Candle Company, Inc. ("Yankee Candle" or the "Company") (NYSE:YCC), the leading designer, manufacturer, wholesaler and retailer of premium scented candles, today announced that Bruce H. Besanko has joined the Company as Senior Vice President, Finance and Chief Financial Officer. Mr. Besanko joins Yankee Candle from Best Buy Company, Inc., an industry-leading international specialty retailer of...

Posted 04/04/2005