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  • Marketers are taking a friendlier approach in e-mail campaign

    / Marketing

    Marketers are taking a friendlier approach in e-mail campaign

    They’re sending more welcome messages and making it easier to sign up for e-mails.

    Posted 09/26/2013Katie EvansPost a comment

    They’re sending more welcome messages and making it easier to sign up for e-mails.
  • / Technology

    FTC backs off action against e-retailer Bidz.com over e-mail opt-outs

    The U.S. Federal Trade Commission has told Bidz.com it will not face punishment under the Can-Spam Act. The agency was investigating whether the online retailer made it possible for consumers to unsubscribe to marketing e-mails as required by law.

    Posted 04/14/2010Bill BriggsPost a comment

    The U.S. Federal Trade Commission has told Bidz.com it will not face punishment under the Can-Spam Act. The agency was investigating whether the online retailer made it possible for consumers to unsubscribe to marketing e-mails as required by law.
  • / Marketing

    Breaking up with an e-mail marketer can be hard to do—too hard, study says

    Retailers are bound by law to provide an option for e-mail recipients to opt out of receiving marketing e-mail, but some merchants put up roadblocks. A recent study of 100 large web retailers shows that 39% require three or more clicks to opt out.

    Posted 03/25/2010Paul DemeryPost a comment

    Retailers are bound by law to provide an option for e-mail recipients to opt out of receiving marketing e-mail, but some merchants put up roadblocks. A recent study of 100 large web retailers shows that 39% require three or more clicks to opt out.
  • / Press Release

    Strongmail Grows an Arm

    New StrongMail Strategic Services arm is designed to help businesses drive more effective marketing and transactional email campaigns Redwood City, Calif., Nov. 17, 2008 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced StrongMail Strategic Services, a brand new series of strategic and creative service offerings that leverage the company’s proven solution to help...

    Posted 11/26/2008

    New StrongMail Strategic Services arm is designed to help businesses drive more effective marketing and transactional email campaigns Redwood City, Calif., Nov. 17, 2008 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today…
  • / Press Release

    Email Marketers Given New Launch Platform to Maximize Deliverability, Minimize Costs

    Frederick, Md. – Nov. 19, 2008 – Global IntelliSystems, a leading email marketing company, announces a new message delivery platform for in-house email marketers to improve their inbox delivery rates while lowering their email marketing costs. This service allows a single encrypted email message containing the list, content and header to be submitted into the new platform to launch a campaign over the professionally managed network of Global...

    Posted 11/19/2008

    Frederick, Md. – Nov. 19, 2008 – Global IntelliSystems, a leading email marketing company, announces a new message delivery platform for in-house email marketers to improve their inbox delivery rates while lowering their email marketing costs. This service allows a single encrypted email…
  • / Marketing

    FTC issues updated Can-Spam rule provisions

    The U.S. Federal Trade Commission has issued updated provisions to the Can-Spam Act, including clarification of rules governing the opt-out process. The law, which took effect Jan. 1, 2004, regulates commercial e-mails.

    Posted 06/19/2008Paul DemeryPost a comment

    The U.S. Federal Trade Commission has issued updated provisions to the Can-Spam Act, including clarification of rules governing the opt-out process. The law, which took effect Jan. 1, 2004, regulates commercial e-mails.
  • / Press Release

    BlueHornet Networks Extends SureSend Email Delivery Management Services

    MINNEAPOLIS, May 27, 2008-- BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today introduced QuickStart, the latest addition to its SureSend™ e-mail deliverability enhancement platform. To help email marketers improve their inbox delivery rates and online reputation, SureSend QuickStart enables online marketers to use many of SureSend’s most popular features with any...

    Posted 06/18/2008

    MINNEAPOLIS, May 27, 2008-- BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today introduced QuickStart, the latest addition to its SureSend™ e-mail deliverability enhancement platform. To help email marketers…
  • / Marketing

    Nearly one-fifth of invited e-mail lands in junk folders, study says

    17.5% of permission-based e-mail marketing messages sent to U.S.-based Internet service providers lands in junk mail folders, though delivery into inboxes differs widely among ISPs, Lyris Inc. says in a new study.

    Posted 04/22/2008Don DavisPost a comment

    17.5% of permission-based e-mail marketing messages sent to U.S.-based Internet service providers lands in junk mail folders, though delivery into inboxes differs widely among ISPs, Lyris Inc. says in a new study.
  • / Marketing

    While complying with Can-Spam, marketers miss chance to engage customers

    96% of e-mail marketing professionals are in compliance with the Can-Spam Act, says a new research report from Lyris Inc. But most marketers also pass up opportunities to fully engage e-mail recipients, it adds.

    Posted 02/07/2008Paul DemeryPost a comment

    96% of e-mail marketing professionals are in compliance with the Can-Spam Act, says a new research report from Lyris Inc. But most marketers also pass up opportunities to fully engage e-mail recipients, it adds.
  • / Technology

    Spam aside, shoppers respond to e-mail marketing and buy, study shows

    Being classified as spam isn’t necessarily the end of the line for marketing e-mail. A recent study found that 50% of respondents check their junk mail daily and 16% have made a purchase from a message tagged as spam.

    Posted 01/10/2008Paul DemeryPost a comment

    Being classified as spam isn’t necessarily the end of the line for marketing e-mail. A recent study found that 50% of respondents check their junk mail daily and 16% have made a purchase from a message tagged as spam.

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