CAN-SPAM Act on Internet Retailer

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/ Technology

FTC backs off action against e-retailer Bidz.com over e-mail opt-outs

The U.S. Federal Trade Commission has told Bidz.com it will not face punishment under the Can-Spam Act. The agency was investigating whether the online retailer made it possible for consumers to unsubscribe to marketing e-mails as required by law.

Posted 04/14/2010Bill BriggsPost a comment

The U.S. Federal Trade Commission has told Bidz.com it will not face punishment under the Can-Spam Act. The agency was investigating whether the online retailer made it possible for consumers to unsubscribe to marketing e-mails as required by law.

/ Marketing

Breaking up with an e-mail marketer can be hard to do—too hard, study says

Retailers are bound by law to provide an option for e-mail recipients to opt out of receiving marketing e-mail, but some merchants put up roadblocks. A recent study of 100 large web retailers shows that 39% require three or more clicks to opt out.

Posted 03/25/2010Paul DemeryPost a comment

Retailers are bound by law to provide an option for e-mail recipients to opt out of receiving marketing e-mail, but some merchants put up roadblocks. A recent study of 100 large web retailers shows that 39% require three or more clicks to opt out.

/ Marketing

FTC issues updated Can-Spam rule provisions

The U.S. Federal Trade Commission has issued updated provisions to the Can-Spam Act, including clarification of rules governing the opt-out process. The law, which took effect Jan. 1, 2004, regulates commercial e-mails.

Posted 06/19/2008Paul DemeryPost a comment

The U.S. Federal Trade Commission has issued updated provisions to the Can-Spam Act, including clarification of rules governing the opt-out process. The law, which took effect Jan. 1, 2004, regulates commercial e-mails.

/ Marketing

Nearly one-fifth of invited e-mail lands in junk folders, study says

17.5% of permission-based e-mail marketing messages sent to U.S.-based Internet service providers lands in junk mail folders, though delivery into inboxes differs widely among ISPs, Lyris Inc. says in a new study.

Posted 04/22/2008Don DavisPost a comment

17.5% of permission-based e-mail marketing messages sent to U.S.-based Internet service providers lands in junk mail folders, though delivery into inboxes differs widely among ISPs, Lyris Inc. says in a new study.

/ Marketing

While complying with Can-Spam, marketers miss chance to engage customers

96% of e-mail marketing professionals are in compliance with the Can-Spam Act, says a new research report from Lyris Inc. But most marketers also pass up opportunities to fully engage e-mail recipients, it adds.

Posted 02/07/2008Paul DemeryPost a comment

96% of e-mail marketing professionals are in compliance with the Can-Spam Act, says a new research report from Lyris Inc. But most marketers also pass up opportunities to fully engage e-mail recipients, it adds.

/ Technology

Spam aside, shoppers respond to e-mail marketing and buy, study shows

Being classified as spam isn’t necessarily the end of the line for marketing e-mail. A recent study found that 50% of respondents check their junk mail daily and 16% have made a purchase from a message tagged as spam.

Posted 01/10/2008Paul DemeryPost a comment

Being classified as spam isn’t necessarily the end of the line for marketing e-mail. A recent study found that 50% of respondents check their junk mail daily and 16% have made a purchase from a message tagged as spam.

/ Technology

Marketers need to better control images in e-mail marketing, study says

Among the leading problems that send e-mail marketing messages into spam bulk folders are a heavy use of images and “from” identifiers that use numbers or symbols, says a new report from Lyris Technologies.

Posted 05/31/2007Paul DemeryPost a comment

Among the leading problems that send e-mail marketing messages into spam bulk folders are a heavy use of images and “from” identifiers that use numbers or symbols, says a new report from Lyris Technologies.

/ Technology

E-mail best practices use low among marketers, EmailLabs audit finds

A decade of commercial use has given rise to best practices in marketing e-mail, but not every marketer uses them. Only one of 18 identified best practices was used by all marketers studied.

Posted 07/13/2006Paul DemeryPost a comment

A decade of commercial use has given rise to best practices in marketing e-mail, but not every marketer uses them. Only one of 18 identified best practices was used by all marketers studied.

/ Technology

Technical glitch causes CAN-Spam problems for Ice.com

Online jewelry retailer Ice.com has agreed to pay $6,500 in civil penalties for alleged violations of the CAN-Spam Act, under a settlement with the FTC. Ice.com says a switch to a new e-mail system caused the problems.

Posted 05/12/2006Kurt PetersPost a comment

Online jewelry retailer Ice.com has agreed to pay $6,500 in civil penalties for alleged violations of the CAN-Spam Act, under a settlement with the FTC. Ice.com says a switch to a new e-mail system caused the problems.

/ Marketing

81% of e-mail marketers unaware of CAN-Spam Act, new report says

More than two years after the CAN-Spam Act took effect, e-mail marketers still show a “shockingly low level” of understanding about the requirements and penalties of the law, according to a new report from WebSurveyor Corp.

Posted 03/23/2006Paul DemeryPost a comment

More than two years after the CAN-Spam Act took effect, e-mail marketers still show a “shockingly low level” of understanding about the requirements and penalties of the law, according to a new report from WebSurveyor Corp.

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