/ Technology

Internet search driving auto buyers to car sites, study says

Search plays a key role in the research and purchase decision making process of consumers in the market for a new or used vehicle, says a recent survey from Yahoo! Inc. and Compete Inc.

Posted 10/21/2005Paul DemeryPost a comment

/ Technology

Why auto dealers are pleased with their online referral traffic

A new J.D. Power study finds dealers are most satisfied with online buying services sponsored by auto manufacturers, although dealer satisfaction is improving with non-manufacturer affiliated services that deliver online and offline leads to dealers.

Posted 09/27/2005Kurt PetersPost a comment

The growing clout of automotive online buying services

Dealers that rely on automotive online buying services for web sales leads are generally getting their money`s worth, says a new study from J.D. Power and Associates.

Posted 11/12/2004Paul DemeryPost a comment

/ Technology

Why auto research sites are putting the pedal to the metal on new features

The trend of more car dealers and third-party automotive research sites rolling out new comparison tools, enhanced images and more information reflects rising consumer demand for better ways to shop online, says Friedman-Swift Associates.

Posted 09/24/2004Kurt PetersPost a comment

/ Technology

Auto dealers struggle to keep online shoppers happy, study says

When it comes to shopping for new and used vehicles online, choosy consumers are demanding that dealers present them with more detailed information and options long before they will even consider stepping into a showroom.

Posted 09/22/2003Kurt PetersPost a comment

Why Detroit is heading to the web

The web takes the hassle out of buying a car—for the dealer and the consumer. “Internet sales are easier for us because the negotiations are straightforward,” says one dealer.

Posted 08/30/2004Internet RetailerPost a comment