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catalogs, Last Year

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  • B2B buyers are going to the web more to buy industrial products

    / B2B

    B2B buyers are going to the web more to buy industrial products

    63% of industrial supplies buyers say they purchase online, making it the most popular purchasing channel, according to a recent survey released by shipping carrier UPS. Survey respondents cited paper catalogs as least important in a list of suppliers’ purchasing tools.

    Posted 05/05/2014Paul DemeryPost a comment

    63% of industrial supplies buyers say they purchase online, making it the most popular purchasing channel, according to a recent survey released by shipping carrier UPS. Survey respondents cited paper catalogs as least important in a list of suppliers’ purchasing tools.

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  • B2B companies lead direct marketers in order growth

    / B2B

    B2B companies lead direct marketers in order growth

    Compared with direct marketers in four consumer products categories, business-to-business marketers showed the strongest growth by far in customer demand during the fourth quarter—even though B2B companies did not show the highest increase in circulation of paper catalogs and e-mail marketing messages, research and investment banking firm Tully & Holland reports.

    Posted 02/18/2014Paul DemeryPost a comment

    Compared with direct marketers in four consumer products categories, business-to-business marketers showed the strongest growth by far in customer demand during the fourth quarter—even though B2B companies did not show the highest increase in circulation of paper catalogs and e-mail marketing…

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