When halos become marketing tools

Tripling retailer participation in the last three years, loyalty program iGive.com has raised $1.7 million for charities. It’s a twist on traditional cause-related marketing in that consumers direct the store’s contribution to any charity they want.

Posted 05/05/2005Paul DemeryPost a comment

/ Press Release

Infopia Enables Cause Marketing for Online Retailers With eBay Giving Works

Associating With Non-Profit Organizations Helps Sellers Elevate Their Brand Image and Reach New Markets SALT LAKE CITY, April 3 -- Infopia, the leader in multi- channel online selling solutions, today announced a new integration with eBay Giving Works that allows merchants to easily incorporate charitable giving into their online business. Infopia merchants can now use cause marketing to attract new customers and boost revenue by enabling part of...

Posted 04/05/2007