Manufacturer Callaway Golf takes a swing at resolving channel conflict

Manufacturers want a direct relationship with the buyers of their brand—but that direct customer relationship’s been closely guarded by retailers. Callaway Golf’s program aims to please all parties.

Posted 06/14/2007Paul DemeryPost a comment

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/ Technology

The final word on 2005: Commerce Dept. reports online sales grow 24.6%

Online retail sales in 2005 grew 24.6% over 2004, reaching $86.3 billion, the Census Bureau of the U.S. Department of Commerce reports.

Posted 02/22/2006Kurt PetersPost a comment

/ Marketing

Outdoor apparel maker Fera increases orders with new b2c site

Taking channel conflict head-on, winter sports apparel maker Fera International Corp. has boosted sales since launching a site designed to share the credit for sales with its retail partners, Fera says.

Posted 02/16/2006Paul DemeryPost a comment

How manufacturers` online stores can co-exist with retail partners

Channel conflict concerns may arise when manufacturers open their own online store – but they don’t have to, says Jennifer Korch. Waterford’s director of Internet marketing will tell Internet Retailer 2005 how Waterford.com tackles the issue.

Posted 05/26/2005Kurt PetersPost a comment

Related Searches:Waterford | Channel Conflict

In search for new sales, manufacturers seek channel conflict workarounds

Private label brands, competition for store shelf space and lower-priced imported goods are putting the squeeze on manufacturers in the retail environment. But looking online and elsewhere for new sales requires a balancing act with retail partners.

Posted 03/30/2005Kurt PetersPost a comment

/ Technology

The branded makers strike back

Many manufacturers have come to the conclusion that their fear of channel conflict can no longer restrain them from selling directly online

Posted 03/31/2010Jack LovePost a comment

E-retail sales growth: No breaking the mold in 2005

Online sales growth just won’t quit. They rose to $86.3 billion in 2005, up 24.6% from 2004, as total retail sales increased 7.2%.

Posted 03/31/2006Internet RetailerPost a comment

From B2B to B2C

What manufacturers must learn from online retailers

Posted 04/01/2005Internet RetailerPost a comment