/ E-Retailers

Testing keeps marketing spend where it works hardest, iFloor.com CMO says

Retailer iFloor tests the power of its online marketing program by temporarily dropping it, CMO Theron Andrews tells audience at IRCE.

Posted 06/12/2008Paul DemeryPost a comment

/ Technology

Muller named chief marketing officer at iProspect

Search engine marketing firm iProspect has appointed Bill Muller chief marketing officer. He previously was vice president of marketing.

Posted 05/05/2008Katie DeatschPost a comment

/ E-Retailers

MyShape.com taps former Yahoo IT exec as chief information officer

Mercedes de Luca, former vice president of global information systems at Yahoo, is myShape’s new customer experience officer and CIO. MyShape also has filled two other executive positions.

Posted 11/12/2007Don DavisPost a comment

Vcommerce promotes a marketing chief

E-commerce technology vendor Vcommerce has appointed Scott Hines chief marketing officer. Hines is responsible for enhancing the company’s marketing functions and driving revenue growth.

Posted 07/16/2007Don DavisPost a comment

Two e-mail organizations become one

The Direct Marketing Association has agreed to merge its Email Marketing Council with the Email Experience Council, an organization of marketing professionals. The combined organization will have more than 400 members.

Posted 07/12/2007Paul DemeryPost a comment

/ Marketing

Internet marketing veteran Rysa Pitner named CMO at Shopzilla

The appointment of the former Time Inc. marketing executive marks the beginning of a new strategic focus for Shopzilla: to build a consumer connection with the brand, the company says.

Posted 06/18/2007Paul DemeryPost a comment

/ E-Retailers

Shutterfly names a chief marketing officer

Shutterfly Inc. has appointed Kathryn Olson as chief marketing officer. She will oversee Shutterfly’s corporate communications, advertising, customer acquisition/retention, merchandising, direct marketing and creative services programs.

Posted 06/11/2007Paul DemeryPost a comment

/ Marketing

Constant Contact appoints Nancie Freitas as chief marketing officer

Nancie Freitas, a direct marketing veteran, has been named chief marketing officer of Constant Contact, a Waltham, MA-based e-mail marketing services firm that specializes in serving small businesses, associations and non-profit organizations.

Posted 03/05/2007Kurt PetersPost a comment

/ E-Retailers

Former J. Jill Group CMO joins The Guild board

Former J. Jill Group Inc. chief marketing officer Lisa T. Bayne has joined The Guild Inc. board of directors. Bayne, an industry consultant, will serve as an independent member.

Posted 12/18/2006Kurt PetersPost a comment

/ E-Retailers

Lands’ End gets a new CMO, and its marketing moves in a new direction

Gerard Cunningham joins Lands’ End from GAP, where he was VP of operating strategy. The appointment signals more focus on the use of analytics to drive marketing at Lands’ End.

Posted 10/02/2006Paul DemeryPost a comment