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1 - 10 of 19 Results

  • / Technology

    First-time parents spend more on online than other new parents, study says

    54% of first-time parents have made an online purchase vs. 50% of other families with newborns. Their average ticket was $350 vs. $292. First-time parents are also more wired than others.

    Posted 09/18/2001Kurt PetersPost a comment

    54% of first-time parents have made an online purchase vs. 50% of other families with newborns. Their average ticket was $350 vs. $292. First-time parents are also more wired than others.
  • HotWheels.com is driving shoppers to WalMart.com

    Mattel is providing a direct link to WalMart.com from HotWheels.com for customers who are viewing the Hot Wheels products at Mattel.com and wish to make a purchase. The site also features a link to ToysRUs.com.

    Posted 01/09/2002Kurt PetersPost a comment

    Mattel is providing a direct link to WalMart.com from HotWheels.com for customers who are viewing the Hot Wheels products at Mattel.com and wish to make a purchase. The site also features a link to ToysRUs.com.
  • Down, But Not Out, Toysrus.com Weathers Another Storm

    Problems continue to plague Toysrus.com, with heavy traffic shutting out shoppers for several hours on Tuesday. The latest troubles come on the heels of those occurring earlier this month, when promotions for $10 off, free shipping and a free Tickle Me Elmo doll caused a similar traffic jam. A company spokeswoman insists the site was never down and only barred new shoppers from entering in order to prevent an outage. The problems began when...

    Posted 01/19/2001Don DavisPost a comment

    Problems continue to plague Toysrus.com, with heavy traffic shutting out shoppers for several hours on Tuesday. The latest troubles come on the heels of those occurring earlier this month, when promotions for $10 off, free shipping and a free Tickle Me Elmo doll caused a similar traffic jam. A…
  • / E-Retailers

    eToys’ My Twinn unit hires a former American Girl executive

    Craig Currie has joined Denver-based eToys Direct Inc. as vice president of My Twinn, an eToys company that creates personalized dolls that look like children ages 3-12 with matching clothing and accessories for girls and dolls.

    Posted 01/24/2005Kurt PetersPost a comment

    Craig Currie has joined Denver-based eToys Direct Inc. as vice president of My Twinn, an eToys company that creates personalized dolls that look like children ages 3-12 with matching clothing and accessories for girls and dolls.
  • / Technology

    Child's Play for Toys R Us

    To help ease customers' frustration and anger, which resulted from order processing and fulfillment problems during peak holiday shopping periods, Toys R Us handed out $100 coupons to some disappointed Internet shoppers who did not get their gifts in time for Christmas. The toy retailer said overwhelming traffic prevented it from processing and fulfilling the entire batch of orders placed on or before Dec. 10, its deadline for Christmas delivery...

    Posted 01/19/2001Don DavisPost a comment

    To help ease customers' frustration and anger, which resulted from order processing and fulfillment problems during peak holiday shopping periods, Toys R Us handed out $100 coupons to some disappointed Internet shoppers who did not get their gifts in time for Christmas. The toy retailer said…
  • They’re an item: Barbie.com gets fixed up with WalMart.com

    Mattel`s Girls Interactive Group will provide a direct link from Barbie.com to WalMart.com. The 5 million monthly visitors to Barbie.com will be directed to WalMart.com to buy Barbie merchandise.

    Posted 10/18/2001Kurt PetersPost a comment

    Mattel`s Girls Interactive Group will provide a direct link from Barbie.com to WalMart.com. The 5 million monthly visitors to Barbie.com will be directed to WalMart.com to buy Barbie merchandise.
  • / Marketing

    Toymaker Lego Group automates e-mail program with Responsys

    Automating Lego’s more than 50 global marketing campaigns includes the creation of 40 e-mail templates adaptable to event-triggered communication and personalization. Each template provides brand-reinforcing elements like links to interactive games.

    Posted 10/11/2007Paul DemeryPost a comment

    Automating Lego’s more than 50 global marketing campaigns includes the creation of 40 e-mail templates adaptable to event-triggered communication and personalization. Each template provides brand-reinforcing elements like links to interactive games.
  • / E-Retailers

    Scholastic rolls out online place for parents and kids to play

    Scholastic has launched the Parent Activity Center, a new play space at Scholastic.com where parents and their young children up to age 8 can play and learn together.

    Posted 05/28/2008Bill BriggsPost a comment

    Scholastic has launched the Parent Activity Center, a new play space at Scholastic.com where parents and their young children up to age 8 can play and learn together.
  • Barbie deal bodes well for future of manufacturers on the web, says analyst

    With the manufacturer providing the content and the retailer providing the buying mechanism, last week’s deal between Mattel and Wal-Mart may be a model for future manufacturer-retailer online agreements, says Jupiter analyst Rob Leathern.

    Posted 10/23/2001Kurt PetersPost a comment

    With the manufacturer providing the content and the retailer providing the buying mechanism, last week’s deal between Mattel and Wal-Mart may be a model for future manufacturer-retailer online agreements, says Jupiter analyst Rob Leathern.
  • / Technology

    Retailers’ average click costs decline, Fathom says

    The average click price of a search engine keyword for retailers fell 25% in the past year, search engine marketing company Fathom Online reports. Meanwhile, Barbie tops the list of toy search terms.

    Posted 12/08/2005Kurt PetersPost a comment

    The average click price of a search engine keyword for retailers fell 25% in the past year, search engine marketing company Fathom Online reports. Meanwhile, Barbie tops the list of toy search terms.

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