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Chris McCann, Magazine Article

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  • Wal-Mart goes for the 'wow'

    Wal-Mart goes for the 'wow'

    Ravi Raj and the @WalmartLabs team bring pizzazz to social marketing, just one example of how retailers seek to grab the attention of social shoppers.

    Posted 05/01/2012Zak StamborPost a comment

    Ravi Raj and the @WalmartLabs team bring pizzazz to social marketing, just one example of how retailers seek to grab the attention of social shoppers.
  • The new mass medium

    The new mass medium

    TV used to be the way to reach the masses, but now it's the world's largest social network. Facebook's intimate knowledge of its members makes it a unique marketing vehicle.

    Posted 05/01/2011Zak StamborPost a comment

    TV used to be the way to reach the masses, but now it's the world's largest social network. Facebook's intimate knowledge of its members makes it a unique marketing vehicle.

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