Christie Hefner on Internet Retailer

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Playboy isn’t playing games in the face of weaker web sales

Playboy Enterprises Inc. is looking at $10 million more in cost cutting in the wake of declining sales. For the second quarter e-commerce revenue declined by 21.6%, while total sales dropped by 14.4%.

Posted 09/10/2008Mark BrohanPost a comment

Playboy Enterprises Inc. is looking at $10 million more in cost cutting in the wake of declining sales. For the second quarter e-commerce revenue declined by 21.6%, while total sales dropped by 14.4%.

/ E-Retailers

Q1 e-commerce revenue for Playboy Enterprises was down 3%

Playboy Enterprises reported first quarter web sales of $15.2 million, down 3% from $15.7 million in Q1 2007, but the company is beefing up its e-commerce channel. Overall revenue was down 8% compared to the prior year quarter.

Posted 05/21/2008Mark BrohanPost a comment

Playboy Enterprises reported first quarter web sales of $15.2 million, down 3% from $15.7 million in Q1 2007, but the company is beefing up its e-commerce channel. Overall revenue was down 8% compared to the prior year quarter.

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