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/ Marketing
Flag on the play
Super Bowl TV ads generated online buzz, but some companies fumbled in their digital plays, one analyst says. Focused on brand building, few retailers successfully promoted their online presences, missing out on deeper engagement with consumers.
Posted 02/07/2011Allison EnrightPost a comment
Related Searches:Teleflora
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/ Marketing
Combining web search and better product pages closes deals at auto dealer
Based in the central Georgia town of Warner Robins, the Bill Butler Chrysler dealership is winning more business through Internet search with a site content management tool that helps shoppers find specific details on cars more quickly, the dealer says.
Posted 10/09/2008Paul DemeryPost a comment
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/ Technology
Dealer.com appoints Dean Evans as chief marketing officer
Dealer.com, a provider of e-commerce technology to car dealers, has named Dean Evans as chief marketing officer. Evans is a former marketing executive at competitor Cobalt Group.
Posted 11/12/2007Don DavisPost a comment
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Overstock launches Chrysler promotion in first-ever automotive partnership
A reservation certificate printable off Overstock.com and redeemable at participating Chrysler dealers can net shoppers up to $8,900 off a 2005 Chrysler Crossfire Coupe or Roadster.
Posted 11/28/2005Paul DemeryPost a comment
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/ Press Release
LivePerson Driving Live, Proactive Chat for Dodge Nitro
Timpani Platform Identifies and Engages Online Shoppers; 90 Percent of Users Surveyed Rate Service “Excellent” NEW YORK, N.Y. – March 6, 2007 – LivePerson, Inc. (NASDAQ: LPSN), a provider of online conversion solutions, today announced that Dodge, a Chrysler Group brand, has launched the company’s first live, proactive chat capability. Powered by LivePerson’s Timpani™ platform, Dodge identifies and engages visitors on the company’s Web site...
Posted 03/06/2007
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