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1 - 5 of 5 Results

  • Flag on the play

    / Marketing

    Flag on the play

    Super Bowl TV ads generated online buzz, but some companies fumbled in their digital plays, one analyst says. Focused on brand building, few retailers successfully promoted their online presences, missing out on deeper engagement with consumers.

    Posted 02/07/2011Allison EnrightPost a comment

    Super Bowl TV ads generated online buzz, but some companies fumbled in their digital plays, one analyst says. Focused on brand building, few retailers successfully promoted their online presences, missing out on deeper engagement with consumers.
  • / Marketing

    Combining web search and better product pages closes deals at auto dealer

    Based in the central Georgia town of Warner Robins, the Bill Butler Chrysler dealership is winning more business through Internet search with a site content management tool that helps shoppers find specific details on cars more quickly, the dealer says.

    Posted 10/09/2008Paul DemeryPost a comment

    Based in the central Georgia town of Warner Robins, the Bill Butler Chrysler dealership is winning more business through Internet search with a site content management tool that helps shoppers find specific details on cars more quickly, the dealer says.
  • Overstock launches Chrysler promotion in first-ever automotive partnership

    A reservation certificate printable off Overstock.com and redeemable at participating Chrysler dealers can net shoppers up to $8,900 off a 2005 Chrysler Crossfire Coupe or Roadster.

    Posted 11/28/2005Paul DemeryPost a comment

    A reservation certificate printable off Overstock.com and redeemable at participating Chrysler dealers can net shoppers up to $8,900 off a 2005 Chrysler Crossfire Coupe or Roadster.
  • / Technology

    Dealer.com appoints Dean Evans as chief marketing officer

    Dealer.com, a provider of e-commerce technology to car dealers, has named Dean Evans as chief marketing officer. Evans is a former marketing executive at competitor Cobalt Group.

    Posted 11/12/2007Don DavisPost a comment

    Dealer.com, a provider of e-commerce technology to car dealers, has named Dean Evans as chief marketing officer. Evans is a former marketing executive at competitor Cobalt Group.
  • / Press Release

    LivePerson Driving Live, Proactive Chat for Dodge Nitro

    Timpani Platform Identifies and Engages Online Shoppers; 90 Percent of Users Surveyed Rate Service “Excellent” NEW YORK, N.Y. – March 6, 2007 – LivePerson, Inc. (NASDAQ: LPSN), a provider of online conversion solutions, today announced that Dodge, a Chrysler Group brand, has launched the company’s first live, proactive chat capability. Powered by LivePerson’s Timpani™ platform, Dodge identifies and engages visitors on the company’s Web site...

    Posted 03/06/2007

    Timpani Platform Identifies and Engages Online Shoppers; 90 Percent of Users Surveyed Rate Service “Excellent” NEW YORK, N.Y. – March 6, 2007 – LivePerson, Inc. (NASDAQ: LPSN), a provider of online conversion solutions, today announced that Dodge, a Chrysler Group brand, has launched the…

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