/ Technology

Internet advertising revenue soars to nearly $10 billion in first half

Internet ad revenue reached $10 billion in the first half of the year, up 25% from last year, says the Interactive Advertising Bureau and Pricewaterhouse Coopers. Q2 revenue topped $5 billion, a record.

Posted 10/05/2007Kurt PetersPost a comment

/ Technology

Consumers spend same time online as TV, but TV ad spending’s higher

Neither better targeting opportunities online nor brand-friendly rich media ad inventory has cannibalized TV ad spending, Jupiter finds.

Posted 06/25/2007Don DavisPost a comment

/ Technology

Internet ad sales gain 35% to hit record $16.9 billion

Q4 2006 online ad revenue was $4.8 billion, says a new report from the Interactive Advertising Bureau and PriceWaterhouseCoopers. Paid search at 40% had the largest share of spending.

Posted 05/25/2007Don DavisPost a comment

/ Technology

Retailers make up the bulk of online advertising, which grew 30% in 2005

U.S. Internet advertising revenue in 2005 grew 30% over 2004, reports The Interactive Advertising Bureau and PricewaterhouseCoopers. Consumer advertisers accounted for 51% of spending, with retailers accounting for 49% of all consumer advertising.

Posted 04/25/2006Kurt PetersPost a comment

Local online ad spending to hit $3.2 billion by year-end, Jupiter says

Local online ad spending in the U.S. will increase 26% to $3.2 billion this year, and will grow at a compound annual rate of 11% to $5.3 billion in 2010, according to JupiterResearch.

Posted 09/21/2005Paul DemeryPost a comment

/ Technology

Online advertising market to reach $18.9 billion in 2010, Jupiter says

Marketers’ spending on search advertising will overtake standard online display advertising in five years. Spurred by households’ increased adoption of broadband, rich media ad spending will increase at a 25% compound annual growth rate to $3.5 billion.

Posted 08/18/2005Mary WagnerPost a comment

Classified ad site LiveDeal.com exceeds $1 billion in listed merchandise

LiveDeal, an online classified advertising marketplace for local buying and selling of goods, reports that the value of merchandise listed on LiveDeal.com in March 2005 reached $1 billion, the first time it has reached that level.

Posted 04/13/2005Kurt PetersPost a comment

/ Technology

Paid search keeps gaining as top online ad format, but rich media’s growing

Paid search got or 35% of $7.3 billion in online ad spending in 2003, says eMarketer. This year, paid search will rise 41.3% to get $3.6 billion or 39.5% of the $9.1 billion ad spend, but rich media spending will be up by 64.4%.

Posted 08/12/2004Kurt PetersPost a comment