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/ Marketing
Sports Authority lets consumers make the calls on site design changes
Lab testing exposed design flaws; improvements boosted conversion by 47%.
Posted 02/24/2011Mary WagnerPost a comment
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/ Marketing
Effective web design blends designer vision and consumers’ needs, IRWD speakers say
How Sports Authority boosted conversion 47% by improving site usability.
Posted 02/16/2011Mary WagnerPost a comment
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/ Marketing
The Sports Authority checks in with a location-based promo
The pilot program is just one element of a revised digital strategy.
Posted 09/22/2010Allison EnrightPost a comment
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