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1 - 10 of 45 Results

  • MdotLabs flushes out the fraud in online ad impressions

    / Marketing

    MdotLabs flushes out the fraud in online ad impressions

    The startup firm last week received $1.2 million in venture capital.

    Posted 11/21/2013Paul DemeryPost a comment

    The startup firm last week received $1.2 million in venture capital.

    Related Content:Fraud

  • Click Forensics is now Adometry

    / Technology

    Click Forensics is now Adometry

    The fraud monitoring company buys ad analytics firm Adometry and takes its name.

    Posted 03/01/2011Paul DemeryPost a comment

    The fraud monitoring company buys ad analytics firm Adometry and takes its name.
  • Click fraud increases 15.3% in Q4

    / Technology

    Click fraud increases 15.3% in Q4

    A Click Forensics report cautions about an inflation scheme involving banner ads.

    Posted 01/26/2011Thad RueterPost a comment

    A Click Forensics report cautions about an inflation scheme involving banner ads.
  • Click fraud rises to 18.6%

    / Technology

    Click fraud rises to 18.6%

    That’s up 6.9% from the first quarter.

    Posted 07/21/2010Zak StamborPost a comment

    That’s up 6.9% from the first quarter.
  • / Technology

    Click fraud increases in the first quarter, report finds

    Click fraud rose in Q1, both compared to a year earlier and compared to Q4 2009, according to Click Forensics Inc. In Q1, 17.4% of paid clicks on online ads were fraudulent, up from 15.3% in Q4 2009 and 13.8% in Q1 2009.

    Posted 04/09/2010Zak StamborPost a comment

    Click fraud rose in Q1, both compared to a year earlier and compared to Q4 2009, according to Click Forensics Inc. In Q1, 17.4% of paid clicks on online ads were fraudulent, up from 15.3% in Q4 2009 and 13.8% in Q1 2009.

    Related Content:Click Collect

  • / Press Release

    Click Forensics Launches Beta Version of Display Ad Verification Platform

    Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud AUSTIN, Texas – February 26, 2010 – Click Forensics[R], Inc., a leading provider of online advertising verification solutions, today opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The technology,...

    Posted 03/02/2010

    Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud AUSTIN, Texas – February 26, 2010 – Click Forensics[R], Inc., a leading provider of online advertising verification solutions, today opened the beta testing program for a…
  • / Press Release

    Click Forensics Enhances Yahoo! TQ Score Prediction

    New Capabilities Help Ad Networks Adjust to Traffic Scoring Changes; Predict Sources Likely to Receive Low YTQ Scores CHICAGO – December 9, 2009 – Ad networks and publishers looking to navigate the recent changes made to the Yahoo! Total Quality (TQ) scoring system now have an enhanced tool to help. Today at SES Chicago, Click Forensics released an upgraded version of its Yahoo! TQ Forecast feature, which allows ad networks and publishers to more...

    Posted 12/09/2009

    New Capabilities Help Ad Networks Adjust to Traffic Scoring Changes; Predict Sources Likely to Receive Low YTQ Scores CHICAGO – December 9, 2009 – Ad networks and publishers looking to navigate the recent changes made to the Yahoo! Total Quality (TQ) scoring system now have an enhanced tool to…
  • / Press Release

    New Click Forensics Platform Helps Comparison Shopping Engines Make the Most of the Internet Holiday Season

    Online Audience Verification Platform Improves Search Advertising Traffic Sent to Merchants ad:tech New York 2009 AUSTIN, Texas--While millions of online shoppers will turn to comparison shopping engines before making a purchase this holiday season, many visitors to these sites will be botnets looking to steal money from merchants. To help ensure shoppers are qualified before passing them on to merchant partners, Click Forensics®, Inc. today...

    Posted 12/03/2009

    Online Audience Verification Platform Improves Search Advertising Traffic Sent to Merchants ad:tech New York 2009 AUSTIN, Texas--While millions of online shoppers will turn to comparison shopping engines before making a purchase this holiday season, many visitors to these sites will be botnets…
  • / Press Release

    Affinity Selects Click Forensics Traffic Quality Management Platform

    Partners with Click Forensics for Real-time Scoring & Filtering of Online Advertising Traffic AUSTIN, Texas – August 24, 2009 – Click Forensics[R] Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, today entered into a click filtering and traffic quality scoring arrangement with Affinity, a fast-growing text-based advertising platform. Affinity will use Click Forensics services for...

    Posted 08/28/2009

    Partners with Click Forensics for Real-time Scoring & Filtering of Online Advertising Traffic AUSTIN, Texas – August 24, 2009 – Click Forensics[R] Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, today entered into a click…
  • / Press Release

    Onewayshopping.com Eliminates Click Fraud

    Onewayshopping.com announces a new advertising method that eliminates Click Fraud. August 11, 2009--Comparison shopping engine Onewayshopping.com has announced a matchless method of eliminating click fraud. Comparison shopping search engine Onewayshopping.com is one of the few search companies that have taken a different approach to combat click fraud by providing a free sample listing and a low flat rate per month for unlimited clicks for the...

    Posted 08/12/2009

    Onewayshopping.com announces a new advertising method that eliminates Click Fraud. August 11, 2009--Comparison shopping engine Onewayshopping.com has announced a matchless method of eliminating click fraud. Comparison shopping search engine Onewayshopping.com is one of the few search companies that…

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