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/ Technology

Google Analytics users get a new way to analyze voice of customer data

iPerceptions, a provider of voice of customer data pulled from consumer surveys, has launched a free tool for integrating that data—such as whether customers said they had a quality shopping experience—with the clickstream data within Google Analytics.

Posted 05/06/2010Paul DemeryPost a comment

iPerceptions, a provider of voice of customer data pulled from consumer surveys, has launched a free tool for integrating that data—such as whether customers said they had a quality shopping experience—with the clickstream data within Google Analytics.

/ Marketing

Retailers are failing to build site content to convert shoppers, study says

A majority of e-retailers and other online businesses are failing to take advantage of analytics technology to optimize web site content to better convert shoppers to buyers, Omniture says in a new study.

Posted 08/27/2009Paul DemeryPost a comment

A majority of e-retailers and other online businesses are failing to take advantage of analytics technology to optimize web site content to better convert shoppers to buyers, Omniture says in a new study.

/ Technology

Omniture supports checking search marketing traffic through an iPhone

Omniture has introduced a version of its SiteCatalyst web analytics management tool that lets online retailers monitor through the Apple iPhone clickstream traffic data tied to search marketing campaigns.

Posted 10/16/2008Paul DemeryPost a comment

Omniture has introduced a version of its SiteCatalyst web analytics management tool that lets online retailers monitor through the Apple iPhone clickstream traffic data tied to search marketing campaigns.

/ Marketing

Adding cross-sell module to site search drives up revenue at Woodcraft.com

At Woodcraft.com, Qwiser site search from Celebros has automated cross-sell and upsell offers to lift sales off product pages by 58%. The feature recommends products from initial site search results pages through checkout pages.

Posted 10/25/2007Paul DemeryPost a comment

At Woodcraft.com, Qwiser site search from Celebros has automated cross-sell and upsell offers to lift sales off product pages by 58%. The feature recommends products from initial site search results pages through checkout pages.

Related Searches:Woodcraft

/ E-Retailers

How Blair boosts online cross-selling revenue by 70%

The multi-channel apparel merchant says it earned back the cost of its analytics-based cross-sell recommendation engine within a month through increased online sales.

Posted 09/11/2007Don DavisPost a comment

The multi-channel apparel merchant says it earned back the cost of its analytics-based cross-sell recommendation engine within a month through increased online sales.

/ Marketing

New e-retailer index offers clues on winning over customers

Visitor-to-sales conversion rates, though a common measurement of web site performance, overlook more useful data that can show e-retailers how to increase sales, according to a report based on a new e-retailer performance index from MarketLive.

Posted 06/06/2007Paul DemeryPost a comment

Visitor-to-sales conversion rates, though a common measurement of web site performance, overlook more useful data that can show e-retailers how to increase sales, according to a report based on a new e-retailer performance index from MarketLive.

/ Marketing

WineEnthusiast.com boosts revenue per visitor with personalized site search

When WineEnthusiast.com wanted to add more personalization to its site search function, it turned to CleverSet. The result: a 23% lift in revenue-per-visitor in the first two months, senior director of online merchandising Glenn Edelman says.

Posted 05/17/2007Paul DemeryPost a comment

When WineEnthusiast.com wanted to add more personalization to its site search function, it turned to CleverSet. The result: a 23% lift in revenue-per-visitor in the first two months, senior director of online merchandising Glenn Edelman says.

/ Technology

How Bath & Body Works learns the intent of online shoppers

After Bath & Body Works learned how much online customers like to shop for products by fragrance, like “cucumber melon” or “cherry blossom,” it moved the “Shop by Fragrance” button to the top center of its home page to give customers what they want.

Posted 03/09/2007Kurt PetersPost a comment

After Bath & Body Works learned how much online customers like to shop for products by fragrance, like “cucumber melon” or “cherry blossom,” it moved the “Shop by Fragrance” button to the top center of its home page to give customers what they want.

/ Technology

How web analytics boost e-mail effectiveness

Only 15% of e-mail marketers now use web site clickstream data in determining audience segmentation, according to JupiterResearch. Pressure to make e-mail more effective will boost that number.

Posted 11/16/2006Paul DemeryPost a comment

Only 15% of e-mail marketers now use web site clickstream data in determining audience segmentation, according to JupiterResearch. Pressure to make e-mail more effective will boost that number.

/ Technology

WebMetro launches new search marketing and analytics platform

WebMetro, a provider of interactive marketing software and services, has launched DSMM2, a new version of a search engine marketing and analytics platform that online retailers use to analyze customer traffic on search landing pages.

Posted 11/16/2006Paul DemeryPost a comment

WebMetro, a provider of interactive marketing software and services, has launched DSMM2, a new version of a search engine marketing and analytics platform that online retailers use to analyze customer traffic on search landing pages.

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